Countdowns and Recaps: Turning Our Year-End Reviews into Marketing Tools
In 2025, let’s celebrate our progress! Let’s turn our reviews into engaging content.
With recaps, statistics, and W+M’s 2025 highlights.
Hello,
What if, instead of simply looking back, we turned our year-end reviews into content?
Let’s think about it for a moment. Showcasing our top products or projects during the busiest time of the year online makes perfect sense.
Year-end reports don’t have to stay in spreadsheets. When presented creatively, they can become powerful communication and engagement tools.
Let’s explore this together.
Enjoy the read, Marketers.
MusicScore: The editor was listening to This Time I Know It’s For Real by Donna Summer while writing this article.
Countdowns as Storytelling Tools
Every industry has its year-end ritual. Radio stations publish their Top Hits of the Year and turn them into special countdown programs. On television, Québec’s Bye Bye has become a national tradition. It is a humorous and satirical show that closes the year on December 31 at 11 p.m., followed by the New Year’s countdown. Even the News revisit the year’s major stories in their annual reviews.
And what about us? Whether we run an online store, a magazine, a creative studio, or a small business, we can make this moment meaningful for our audience.
We can create our own Top 5, Top 10, or visual retrospectives such as:
Our 5 best-performing campaigns of 2025
3 new ideas that changed the way we work
Our 10 favorite client projects of the year
These short, visual formats are easy to produce, enjoyable to share, and perfect for bringing life back to our communication channels as the new year begins.
We can also reuse this type of content in creative ways: in a holiday greeting email, a daily countdown campaign on social media during the holidays, or even as a special promotion.
Recaps as Proof of Credibility
Our statistics often speak for themselves. Let’s use them to highlight our growth:
+270% web growth
22,000 page views in 2025
600 active readers
When added to our social posts, email signatures, or newsletters, these figures show that we are growing, measuring, and learning. They also remind our readers and partners that consistency pays off. You can even ask your graphic designer to create a branded visual with your logo for stronger recognition.
Recognizing Collaboration
Year-end reviews are also the perfect time to say thank you. A visual, a short video, or a holiday card can become a meaningful way to express appreciation:
“Thank you to our 2025 clients. Your trust inspires us to innovate for 2026.”
Sharing gratitude turns our statistics into collective recognition.
Recaps That Breathe New Life into Our Campaigns
Why not do what the major broadcasters do? A short year-in-review video featuring our highlights, projects, events, and collaborations can bring energy back to our social channels during January’s quiet period.
A good recap is also a great way to reactivate our best content. Let’s bring back our most-read articles, key reports, and creative projects from 2025. It renews visibility, keeps curiosity alive, and extends the life of our publications.
W+M’s 2025 Top 10
To close the year, we will also unveil the Top 10 most popular articles from the W+M Blog and Monthly Ticket.
This list highlights the topics that most inspired, informed, and supported our readers throughout 2025. It is a great way to end the year by celebrating the ideas that shaped our shared journey.
Coming in January 2026 in the W+M Monthly Ticket Mag.
Conclusion
Year-end reviews are not just accounting exercises. They are opportunities to create, to thank, and to inspire.
Like Québec’s Bye Bye or the year-end countdowns on radio, our own retrospectives can become a much-anticipated moment for our community.
Let’s not leave our results buried in reports. Let’s turn them into stories of performance and recognition.
Thank you for reading,
See you on the Blog.
Jeff Maheux
Cr images: Production Services W+M.
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
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Jeff, A W+M Agent.
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