Writing For Websites - Monthly Ticket - May 2025

Hello,

Web writing is at the heart of any lasting digital strategy. This month, we dive into the world of well-placed words, relevant articles, and useful content that keeps readers coming back. Whether you write for your showcase site, your blog, or for clients, mastering the art of content can turn a basic web presence into a true growth tool.

In this edition, we’ll guide you through concrete techniques, efficient tools, and inspiring examples to improve your online communication. From choosing the right time to publish a blog post to optimizing your RSS feed, each section helps you strengthen your content strategy.

Enjoy reading, Marketers!

Content Marketing: A Strategy That Reflects Who We Are

In a world flooded with posts and publications, where algorithms often decide what we see — or don’t — it’s more important than ever to take a step back and ask the right questions. And that’s exactly what the #ItSAMarketingThing column does, month after month.

This 17th edition explores a topic at the heart of today’s strategies: content marketing through social media. It’s a subject that resonates deeply with startups, freelancers, cultural SMEs — but also with magazines, collectives, artists, and community organizations. Everyone who wants to position themselves clearly, without relying on big advertising budgets.

The tone is simple and human. The reflection is honest: Should we invest in social platforms, or rather focus on building a targeted contact list? How do we choose the right platform? What’s the next step once we begin? These are questions W+M readers ask themselves daily — and this column answers them with clarity.

It offers a balance between strategy (when to post, where, and for whom) and concrete actions (a free tool, monthly tip, and a minimal plan to get started). Even better: it fits into a larger whole. This May edition also features a two-part series on content marketing, along with two practical articles on optimal publishing times and using RSS feeds.

That’s why #ItSAMarketingThing makes so much sense. It doesn’t just talk about content — it ’s quality content: carefully crafted, published, and shared with intention.

Need proof? You can read it online every month, subscribe via our RSS feeds, and explore the series: Get to Know #ItSAMarketingThing.

In a media space where every click counts, every subscriber matters, and every interaction builds trust, this column does more than talk about marketing — it lives it. It’s even the focus of this editorial in an edition dedicated to writing for the web.

Enjoy your reading, and have a great monthly experience.

Jeff

Introduction to RSS Feeds: How to Keep Your Readers Committed

Discover how RSS Feeds can help retain your audience, boost your SEO, and optimize content distribution. Learn how to activate and promote your website's RSS feed today!

What if a simple feed could turn occasional visitors into loyal readers?

Once seen as a tool for tech insiders, RSS feeds are now a core strategy for smart content publishers. Used by media outlets, online magazines, and specialized journals, RSS helps creators retain their audience, streamline content distribution, and boost SEO without relying on social media algorithms.

The Monthly Ticket uses RSS feeds for each language to maintain a direct line with our readers — making sure new issues are easy to find and access. It’s also a measurable way to demonstrate the magazine’s reach to advertisers and partners in our Media Boutique.

In this article, learn how to integrate RSS into your content strategy, and why this underrated tool is key to building loyal viewers.

RSS is a quiet powerhouse. It doesn’t rely on flashy alerts or intrusive ads. It creates a steady rhythm of reading, built on trust and consistency.

In a fast-paced content world, giving readers direct, unfiltered access is a real advantage. That’s why media outlets, niche publications. The Monthly Ticket relies on it.

Because in the end, building loyalty is about staying present — thoughtfully, reliably, and with purpose.

Finding the Best Time to Publish a Blog Post

Learn how to maximize the impact of your blog posts with optimal publishing times, strategic indexing, and low-budget promotional campaigns. Includes real-life tips and timing strategies.

Should you publish on Monday morning or Sunday night?

Publishing content is good — doing it at the right time is better.

Monthly, dozens of businesses, creators, and marketers ask the same question: when should I release my blog posts to reach my audience?

In this feature article, we tested different approaches, analyzed statistics… and discovered what works.

Full insights below — including real campaign examples, SEO tips, and budget-friendly ways to promote your blog content.

Planning to publish something soon? Before hitting “publish,” review this article and take a few smart steps. Choosing the right time, the right channel — even adding a low-budget Meta campaign — can double the reach of your content.

Don’t forget to check out the matching product page. You can even reserve an advertising space on our blog to spotlight your content! Book your ad space here via the online Boutique Media.

In this issue, Services W+M introduces its first-ever digital white paper:

Preparing Your First Website

This practical and free guide is designed for entrepreneurs, freelancers, artists, and startups in Quebec looking to launch a professional website tailored to their reality.

Divided into 12 clear and actionable chapters, the guide walks you through each step of the process: budget planning, platform selection, content writing, optimization, publishing, analytics, newsletters, and customer service.

Available online for free

You can also advertise in the white paper to showcase your services to a growing audience of new entrepreneurs!

Want to take your strategy even further?

The white paper lays the foundation for a well-structured website. But what happens next—especially on social media, where content is king?

Check out this month’s #ItSAMarketingThing 17 feature, where we explore how to get started with content creation for social platforms—what to post, how to stay consistent, and how to grow your brand without burnout. A perfect follow-up read for anyone ready to expand their presence beyond the website.

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 17: Social Media Content Marketing.

Social Media Content Marketing

With the rise of content marketing and the growing influence of reviews and user feedback in today’s digital world, it’s more important than ever to consider how social media contributes branding representation.

For many new businesses, social presence is quickly tied to sales. But where should you start? What choices can make a difference? This column explores a simple, strategic approach to using social media content as a growth tool — even with a $0 budget.

Ask the Real Question: Social Media or Direct Prospecting?

Before launching your social presence, it’s worth asking: is this really the right time for your project to be on social media? Some businesses build success through direct outreach — client meetings, strategic email lists, and a solid customer database.

Social media content can be effective, but it requires time, consistency, and patience. If you already have a list of active clients or contacts, you might see faster results with direct marketing tactics before committing to a complex publishing schedule.

The ideal approach? Balance both — build a clear social presence while developing a more personal connection with your contacts.

Once You’ve Decided: Where to Begin?

So, you’ve chosen to invest time in creating and publishing content on social media. Here are five key steps to get started the right way:

1- Pick one relevant social platform

• Choose based on your industry, target audience, and the content you can easily create.

• Ex: Facebook for local visibility, Instagram for visual storytelling, YouTube for technical demos.

2- Build a simple content plan

• Think in categories: tips, behind the scenes, testimonials, products, inspiration.

• Set a realistic posting schedule (e.g., once a week).

3- Tailor your content to your audience

• Use tone, visuals, and formats that speak directly to your ideal client.

4- Create strategic repetition

• One message can be shared as a story, a post, and a summarized visual.

• Maximize reach without doubling the workload.

5- Develop client relationships through your social presence

• Reply to comments, thank followers for sharing, ask questions.

• You’re not just posting — you’re building a relationship.

Go Further: Understanding Content Marketing in Two Parts

Before diving into tools and platforms, it’s essential to understand what content marketing truly is, and how it fits into your long-term strategy.

We explore this in our two-part feature:

Part 1 – Introduction to Content Marketing: Read the article
What is content marketing? What is it used for? Why is everyone talking about it? This article lays the foundation.

Part 2 – Advanced Strategies and Web Writing: Read the article
We go further with tips on structuring your content, choosing formats, setting goals, and measuring results.

These articles are the perfect complement to this column if you’re aiming to build a solid, content-driven social presence.

Blogs and web writing enhance content marketing and brand visibility

Budget: Even with a $0 budget, you can still boost visibility organically: use stories, reels, strategic tags, active comments — powerful, free tools.

Use key takeaways from this month’s other features (on RSS feeds and best times to publish) to develop a content approach that works for you. Choose the right platform, and see how content can help you stand out from your competitors. There’s always a beginner’s guide — and Google is full of great insights and trends.

Tip: Build a bank of reusable content (visuals, key messages, FAQ). It will help you post consistently, even during busy weeks.

Tools: Canva – Easily create professional visuals for social media, even without graphic design experience. You can share content directly from the app to your business socials. Save time and energy!

Content marketing on social media doesn’t require a massive budget. What it does require is consistency, clarity, and choosing the right platform for the right reasons. No matter where you’re starting from, remember: the right content, in the right place, can make all the difference.

Until next time,

Read #itSAMarketingThing

Access all the Columns here!

Writing quality content isn’t just about style. It’s a long-term strategy to build trust with your readers and clients. By understanding the right tools, choosing the best time to publish, and structuring your web presence effectively, you increase your chances of creating a lasting impact.

To go further, follow the #ItSAMarketingThing series on our social platforms. Monthly, we share practical tips, concrete examples, and accessible ideas to help improve your marketing, even on a small budget.

Subscribe to the magazine or our newsletter so you don’t miss any of our upcoming editions!

Did you know that businesses that publish blog articles regularly generate an average of 67% more leads than those that don’t? That’s according to multiple HubSpot studies, notably in their State of Inbound Marketing reports (2020 edition and earlier). Source: HubSpot – Marketing Statistics.

Thank you, see you in the next 1st of the Month.

Jeff

Source:

• https://www.hubspot.com/marketing-statistics

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