Five lessons for self-taught entrepreneurs. A practical perspective on how to prospect with intention, even as a startup.

Can a business plan come after the launch? An honest take for creators and solopreneurs building as they go — with heart and direction.

Prospecting, business models, W+M 2026 Media Kit and digital tools — a structured approach to grow your project. Read the June edition now.

Learn how to prospect without a budget: simple methods, structure, and real human connection — no tools, no gimmicks, just impact.

Explore the 2025 guide to business plans: classic, lightweight, visual and digital formats, with real-world examples and practical tools for launching your project.

Learn how to structure and optimize your promotion budget to maximize your ROI. Practical tips for SMEs and large businesses.

Learn how to choose the right hosting, migrate a domain, configure your CMS and begin structuring your website.

Before launching a website, know what to plan: hosting, programming, CMS, visual content, SEO, and long-term maintenance. Download Chapter 1 of the W+M white paper for free.

Discover how a well-structured FAQ can reduce friction, build trust, and boost customer engagement on your website.

Learn how to design product pages that clearly present your offers, build trust, and optimize the customer journey for better conversion rates.

Learn why a clear privacy policy is crucial for building client trust, complying with legal standards, and strengthening your website’s reputation.

Learn how a well-designed About page can build trust, humanize your brand, and strengthen your online credibility.

Discover how to design a homepage that captures attention within seconds, engages visitors, and boosts your business website’s credibility.

Learn why a strong contact page is a key asset to build trust, encourage conversions, and improve your website’s credibility.

Reach 225,000+ web users and businesses in Quebec by advertising in the W+M Monthly Magazine and Blog. Reserve your 2026 digital ad and boost your visibility year-round.

In this May editorial, Jeff Maheux explains how #ItSAMarketingThing embodies a modern, human-centered content marketing strategy.

The Edition on writing for the web: build reader loyalty with RSS feeds, publish at the right time, and structure your content like a pro.

Learn how to maximize the impact of your blog posts with optimal publishing times, strategic indexing, and low-budget promotional campaigns. Includes real-life tips and timing strategies.

How RSS Feeds can help retain your audience, boost your SEO, and optimize content distribution. Learn how to activate and promote your website’s RSS feed today!

The digital marketing chronicle dedicated to startups, businesses and entrepreneurs. How to promote your expertise to specific audiences.