Logo, tone, domain name, colors, signature to build a strong, consistent digital identity that helps your project stand out online.

A look back at the image, the presentation and the web tools and websites of new businesses in 2025.

Discover what your bounce rate really means and how to fix it to boost engagement and performance.

Discover the must-have content for your website: homepage, About page, services, contact information, SEO tips, and more.

Editorials are making a comeback. Why is this timeless form of digital expression regaining attention today?

Email and corporate domain are investments in how your customers, partners, and prospects will perceive you.

A look back at the instructions for setting up a subscription from a company whose head office is in Quebec and advice and tips for creating and editing emails to members.

Learn how to write an effective and engaging newsletter. Structure, tone, CTAs, common pitfalls, and Canadian anti-spam law (CASL)

Learn how to produce effective member emails to build loyalty and boost engagement. Practical tips, common mistakes, and recommended tools.

Learn how to create a professional email address and a signature that builds trust and strengthens your brand's credibility.

Read the reports and articles from the Web + Marketing magazine. This is the Top 5 of the Spring 2025 content. Subscribe for free and share the experience.

Explore which digital marketing trends are thriving mid-year and which are fading. W+M's Q2 analysis highlights what to focus on for the rest of 2025.

Exclusive music report. Discover the behind-the-scenes footage of the shoot and the handcrafted set design for the video "Under the Clouds."

Five lessons for self-taught entrepreneurs. A practical perspective on how to prospect with intention, even as a startup.

Can a business plan come after the launch? An honest take for creators and solopreneurs building as they go — with heart and direction.

Prospecting, business models, W+M 2026 Media Kit and digital tools — a structured approach to grow your project. Read the June edition now.

Learn how to structure and optimize your promotion budget to maximize your ROI. Practical tips for SMEs and large businesses.

Learn how to prospect without a budget: simple methods, structure, and real human connection — no tools, no gimmicks, just impact.

Explore the 2025 guide to business plans: classic, lightweight, visual and digital formats, with real-world examples and practical tools for launching your project.

Learn how to choose the right hosting, migrate a domain, configure your CMS and begin structuring your website.