About the About Web Pages: February 2025 Editorial
W+M explains what makes a strong About page and why it matters for companies and entrepreneurs.
This editorial is part of the February 2025 edition of The Monthly Ticket.
About the About Web Pages
Have you already created your own about web page? It takes a lot of thought, doesn’t it?
Writing the mission of the web project or start-up business, choosing core values and selecting keywords to define your products and services requires introspection and long-term vision.
5 Corporate Values
Choosing values for a company is a thoughtful exercise. They must clearly reflect the people and vision behind the business.
At W+M, after months of refining ideas on a chalkboard, these 5 core values emerged:
Equality
Respect
Continuous learning
Listening and empathy
Professional ethics
Mission: To democratize digital promotional tools for Quebec’s SMEs, startups, and freelancers.
Personalizing the About Page
To make it personal, W+M added a storytelling blog post: The Raspberry Story of the W+M Logo.
What Should a Relevant About Web Page Include?
A strong About page should feature:
Mission
Values
Team and company history
Clear, concise style
Links for deeper exploration
Remember: an About page gets limited repeat visits, but it leaves a lasting first impression.
Presenting the Brand
Keep it simple, build trust, and guide visitors to your key services.
Key fact: About pages typically attract 50-60% of a site’s annual visitors. Worth the attention!
Enjoy your reading and have a great month!
Jeff
This editorial is part of the February 2025 edition of The Monthly Ticket.
