The Webmaster Experience: May 2024 Editorial
W+M explores the profession of website editors, CMS platforms, and the real-world experience of a working webmaster.
This editorial is part of the May 2024 edition of The Monthly Ticket.
Hello,
One of the most common questions I get as a webmaster comes from entrepreneurs wondering how to approach their first website:
Should they go with a rented hosting platform like Squarespace or Wix?
Should they hire a developer to code something custom?
And what does it really mean to manage a site on a day-to-day basis?
This month's “fishing-themed” edition dives into these questions, from the back end of a site (the part no one sees but where all the magic happens), to the tools and skills webmasters use to create user-friendly, professional websites.
You'll also find content about digital reach, budget-friendly marketing presentations, and what to expect when launching a new site.
The Webmaster Experience
Before choosing the type of site to create for your business, whether to hire a developer for a fully customized solution or use a pre-built CMS with templates that you can dress up yourself or with help, it's essential to understand what comes after launch: site maintenance and content management.
Your choice will be shaped by many factors: goals, technical knowledge, budget, and even time.
Regardless of the path you take, there are technical and editorial standards to meet if you want a professional, high-performing website that serves visitors well and satisfies the ever-changing demands of search engine algorithms.
Asking "Who’s going to manage the site once it’s live?" and understanding the administrative load behind the scenes is already a big step in choosing the best direction: whether that's WordPress, a custom-coded solution, or another tool.
You also need to factor in your comfort level with tech. Thinking long-term is great, but it may make sense to start with WordPress (or another CMS) for your first few years in business, then graduate to something custom when you’re ready for advanced functionality.
More insights inside the magazine.
This editorial is part of the May 2024 edition of The Monthly Ticket.
My name is Jeff. I edit content for existing websites using CMSs, in addition to creating sites with WordPress and Squarespace. I've been producing website content as a webmaster since 1998.
I help businesses get their first website and improve the performance of existing sites.
Yes, I'm Mr. Analytics, and I respond quickly to new developments in digital marketing every day, providing my clients with optional tools and cutting-edge trends.
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