Electronic Invoicing - Monthly Ticket - November 2025

Hello,

In November, Quebec businesses enter the final stretch of the year. Between budget planning, holiday promotions, and adapting to new digital requirements, fall is a truly strategic season.

This issue of the Monthly Ticket highlights concrete tools to anticipate our needs, optimize our communications, and prepare our business activities for 2026. W+M explores the importance of e-invoicing, clear web policies, and corporate video as key drivers of credibility and performance.

Plan today, perform tomorrow

Digital success doesn’t rely solely on creativity—it also depends on preparation and the right tools. By combining anticipation and efficiency, we ensure greater visibility and a head start on our competitors.

Enjoy your reading, Marketers!

Plan Today, Perform as a Team

In business, adopting a new system or digital tool is often seen as an unavoidable step to “keep up.” But too often, we see platforms being implemented… and then left unused, due to poor training, unclear communication, or a lack of true integration into daily workflows.

The success of a digital project doesn’t rely only on the technology chosen, but on the team using it.

Planning the rollout, involving every department, organizing training sessions, and ensuring smooth communication are all essential steps to make the investment truly worthwhile.

Train, explain, repeat, adapt: that’s what turns a tool into a performance driver. Learning must be continuous and collective. When the entire team understands the value of change and feels involved, technology becomes a powerful asset rather than a burden.

This November, let’s prepare our businesses not only with strong systems, but with teams that are trained, engaged, and ready to make the most of them.

Wishing you a productive month ahead.

Jeff

Changing Your Business Email Address: How to Manage the Transition Without Losing Clients

Learn how to change your business email address without losing messages: update your website, Google tools, social media, and email marketing.

Switching to a new business email address may seem straightforward, but it comes with hidden challenges. From website forms and Google tools to social media accounts and email campaigns, a poorly managed transition can lead to lost messages and harm your professional image.

This practical feature walks you through each step to ensure a smooth update across all your digital channels. You’ll learn how to update forms, adjust social profiles, review Google settings, and revise official communications.

To make it even easier, you’ll find a quick summary checklist at the end of the article, so you won’t miss a single detail.

This topic also ties directly into this month’s theme on e-invoicing. A reliable and well-configured business email address is crucial to ensure the secure delivery of digital invoices and to maintain efficient administrative processes.

E-Invoicing: Understanding, Adopting, and Securing Your Digital Transactions

E-invoicing is redefining how Canadian businesses manage billing and compliance. Learn how to automate, simplify, and secure your digital transactions.

In 2025, electronic invoicing is becoming a key pillar of modern business management. More than just a technical requirement, it’s a performance driver, simplifying accounting, reducing errors, and strengthening digital credibility.

In this feature, W+M guides you through the benefits, upcoming obligations, and best practices for implementing a secure e-invoicing solution that meets the new PEPPOL standards.

Secure management builds trust. That’s where growth begins. E-invoicing isn’t just an administrative obligation; it’s a concrete way to save time, reduce errors, and strengthen your company’s image.

By automating your transactions, you improve reliability, streamline reporting, and enhance client relationships. This is freeing time to focus on what truly drives value for your business.

Adopting e-invoicing means choosing clarity, security, and confidence. These are the three pillars of sustainable growth in the digital era.

The Music Reports are a presentation of audio production Partner JM Musique.

Choosing the Right Soundtrack for Your Marketing Promos

In 2025, the collaborative partnership between JM Musique’s audio production and the digital marketing services of W+M brings you one exclusive music report in every edition of The Monthly Ticket.

Read and listen!

Music isn’t just background — it shapes emotion, pacing, and recall.

In this JM Musique × W+M feature, get 3 practical tips, real track examples, and the right balance between trending sounds and branded originals.

Key takeaways

• Soundtracks drive emotion and ad effectiveness.

• Test, fine-tune, then adapt per format (Story, Reel, pre-roll).

• Winning mix: trending for organic reach, custom for identity and ads.

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 23: Corporate Video Strategy.

Today, video has become an essential part of any company's communication strategy.
Whether it's showcasing your business, demonstrating a product, sharing a customer testimonial, or energizing your social media, video captures attention, strengthens credibility, and humanizes your brand.

With the rise of digital platforms and the rapid consumption of visual content, integrating video into your communication plan is no longer optional: it’s a strategic opportunity to stand out.

In this column, let’s explore why video has become such a powerful tool for modern businesses and how to structure it effectively to maximize its impact.

Why Integrate Video into Your Business Strategy?

Video is now one of the most consumed and shared formats on the web.
It allows you to deliver your message quickly, capture attention within seconds, and create a stronger emotional connection with your audience.

Integrating video into your business strategy enhances your visibility, energizes your brand image, and makes it easier to explain your products or services.
Additionally, video content often boosts SEO performance by increasing the average time spent on your website or social pages.

A well-thought-out video strategy also helps you stand out from competitors, showcase your expertise, and humanize your communications by giving a face and voice to your business.

The Main Types of Corporate Videos

• Corporate Presentation Video. This video presents your company, its history, values, and mission. It’s ideal for building brand credibility and establishing trust with your audience from the very first seconds.

• Product or Service Demonstration Video. Showing your products in action or explaining your services through video helps better convince potential customers. It’s an excellent way to address objections and make your offering more tangible and accessible.

• Customer Testimonial Videos. Authentic testimonials from satisfied clients strengthen your social credibility. They provide real proof of the value of your products or services and can positively influence purchase decisions.

• Recruitment or Company Culture Videos. These videos highlight your work environment, human values, and team spirit. They are valuable assets for attracting talents who share your vision and for reinforcing your employer brand.

• Promotional Video for Social Media. Short, dynamic, and impactful, these videos are designed to maximize engagement on social platforms. They can announce new products, promote offers, or increase your brand visibility to a wide audience.

Structuring an Effective Video Production

1. Define a clear objective for each video. Before starting any production, it’s crucial to know what you want to achieve: inform, attract, convince, or retain. A clear goal guides the tone, format, and message of your video.

2. Write a concise and engaging script. A well-crafted script ensures the smooth delivery of your message and keeps the viewer's attention. Use simple, dynamic sentences, and avoid unnecessary detours to maintain interest throughout the video.

3. Ensure high-quality visuals (lighting, sound, framing). Visual and audio quality directly impacts how your professionalism is perceived. Pay attention to lighting, image sharpness, and clear audio to maximize your video’s effectiveness.

4. Adapt the format to the distribution platform. Each platform has its own standards: horizontal videos for YouTube, vertical videos for Instagram Reels or TikTok, and shorter formats for Stories. Adapting your format improves organic reach and enhances the user experience.

5. Include a call-to-action in your video. Never leave your viewers without a next step. Encourage them to visit your website, discover a product, subscribe to your newsletter, or follow your page to extend their interaction with your brand.

Best Practices for Successful Videos

Focus on authenticity
Audiences are drawn to sincere and authentic content. Instead of chasing perfection, favor natural, human videos that align with your brand identity.

Maintain a dynamic and fluid rhythm
A sustained pace keeps viewers engaged throughout the video. Vary visuals, scenes, and messages smoothly to avoid any sense of monotony.

Use subtitles to enhance accessibility
Many users watch videos without sound, especially on mobile. Adding subtitles improves accessibility and increases the impact of your content.

Optimize the beginning to grab attention quickly
The first few seconds are crucial. Clearly present your message right away to capture the audience’s attention and encourage them to keep watching.

Common Mistakes to Avoid

Producing videos that are too long or unclear. A confusing or overly lengthy video quickly loses viewer interest. It's essential to be direct, with a clear, precise, and captivating message from the start.

Neglecting audio quality (highly detrimental to engagement). Even with great visuals, poor sound quality can immediately turn viewers away. Investing in a decent microphone and checking your audio is essential to maintain audience attention.

Forgetting to optimize for mobile. Most videos are now consumed on mobile devices. Adapting your formats (vertical, square) and ensuring content is mobile-friendly is crucial for maximizing reach and engagement.

Not including a call-to-action. Without a call-to-action, you miss conversion opportunities. Every video should encourage the viewer to take the next step: visit a website, subscribe, purchase, or learn more.

Tools and Useful Resources

• User-friendly video editing apps (CapCut, Canva, iMovie)

• Royalty-free music libraries

• Practical guides for light video production

So…

Today, video is much more than a simple communication medium: it’s a strategic lever to strengthen brand image, capture attention, and build trust with your audience.

By integrating video strategically into your business communication, you multiply your chances of standing out in an increasingly competitive digital environment.

Don't hesitate to start with simple productions and evolve over time: the key is to dare to tell your story and create authentic connections with your audience.

Read #itSAMarketingThing

Access all the Columns here!

The reports are written, the storefronts are shining, and the holiday spirit is quietly setting in.

November reminds us that it’s time to plan ahead—but also to celebrate what we’ve accomplished. Have you already picked your office decoration day?

Thank you, see you in the next 1st of the Month.

Jeff Maheux

Cr Images: W+M Services

Monthly Ticket Theme: Under The Clouds by JM Musique

Production and Publishing: W+M Services