Blog & Web Content - Monthly Ticket - October 2025

Hello,

Fall is a turning point for Quebec businesses. After back-to-school season, new consumer habits begin to take shape, and major promotional opportunities quickly appear on the horizon: October break, Black Friday, and Cyber Monday are must-win moments to capture attention and boost sales.

But catching your audience’s eye is only half the challenge—the real test is keeping it. In today’s crowded digital landscape, filled with endless offers and distractions, knowing how to publish, structure, and promote content effectively has become a vital skill. Strong SEO, well-targeted blog articles, and smart advertising campaigns are the keys to turning curiosity into real engagement.

That’s exactly what this October issue is all about. From multiplying your content intelligently without hurting SEO, to running a winning campaign on Meta Ads, to building trust with your About page and managing social media more effectively—each feature is designed to help you strengthen your online presence and get better results from your efforts.

Whether you’re an entrepreneur, a creator, or a manager, this month The Monthly Ticket provides the tools and strategies you need to prepare your communications, maximize your seasonal promotions, and head into the end of the year with a solid advantage.

Welcome to this new chapter, Marketers!

Creating Content Is Good. Distributing It Smartly Is Better

Fall brings countless opportunities for visibility—ones that no business can afford to miss.

But publishing a blog post, a page, or a video is no longer a guarantee of being seen. The web in 2025 is crowded with offers and information. Hoping that content will “work” just by existing is a common mistake. Creating content is essential, but it’s only the beginning. The key lies in distributing and promoting it smartly.

Organic content (blog posts, optimized pages, regular updates) remains a solid foundation, but results come slowly. Paid advertising, on the other hand, acts as an immediate accelerator—provided it is well-targeted and carefully managed. It’s not a question of choosing one or the other, but of finding the right balance between the two.

In Quebec, this balance takes on a unique dimension: a bilingual market, uneven digital adoption, and the constant need to make every advertising dollar count. This calls for hybrid strategies—where a feature article is supported by a Meta Ads campaign, and an optimized page is amplified through an active social presence.

In this issue, we explore these challenges through practical guides, reports, and expert insights designed to help you prepare your fall promotions and approach the end of the year with an advantage.

Create, publish, promote: the winning formula for 2025.

Wishing you a great Monthly Ticket.

Jeff

Google Search Console: 10 Key Points to Get Started

A beginner-friendly guide to Google Search Console: site verification, indexing, performance reports, Core Web Vitals, and more.

Google Search Console is the free, must-have tool to understand how Google analyzes your site and boosts its visibility. This article introduces 10 essential points to get started: site verification, page indexing, performance reports, Core Web Vitals, local SEO, and more. A practical guide designed to help entrepreneurs, creators, and managers turn data into clear, actionable steps.

Beyond the technical aspect, it’s important to remember that Google remains the main gateway to online business. Whether it’s finding a product, comparing a service, or discovering a local company, most customer journeys begin with a search.

Understanding how Google views your site—and being able to adjust your actions using Search Console—is no longer optional: it’s an essential condition to stay visible, credible, and competitive in today’s crowded market.

How to Multiply Your Web Content Without Hurting Your SEO

Learn the mistakes to avoid and the best practices for repurposing your content (articles, PDFs, product sheets, splash pages) without damaging your search engine ranking.

In 2025, publishing a single blog post or service page is no longer enough to support your online visibility. Businesses, freelancers, and content creators need to learn how to bring their content to life across multiple platforms, formats, and even languages. This practice is called content multiplication.

But beware: while this strategy is powerful for maximizing the reach of your message, it can also backfire if misapplied. Poor duplication, confusing website structure, and declining organic traffic are all real risks.

Google does tolerate certain types of reused content, but it always prioritizes user experience and content relevance. Publishing the same text in multiple places without clear purpose or adaptation can harm your web performance rather than help it.

This article offers a clear framework to understand what content duplication truly means, how to avoid it, and—most importantly—how to strategically multiply your content to boost its impact without hurting your SEO. We’ll cover common pitfalls, best practices, real-life examples, and the proven method used by Services W+M to make every published idea more profitable.

Smart content multiplication means building a sustainable, structured editorial strategy focused on the user. By taking time to plan, contextualize, and diversify your formats, you increase your chances of being seen, understood, and chosen.

This report shows that not only is it possible to reuse content without harming SEO—but that it's now essential to expand the reach of your brand, your products, and your ideas.

The Music Reports are a presentation of audio production Partner JM Musique.

Preparing Your Visuals for Digital Music Sales

Publishing a song online is not just about uploading an audio file. On Spotify, Apple Music or Deezer, visuals are just as important as the sound. An eye-catching cover, adapted social media versions, a consistent graphic identity: your visuals become the storefront of your music.

In this report, JM Musique, in partnership with W+M advertising design services, shares practical tips to help you create strong visuals and maximize your digital sales.

In 2025, a song is not launched with sound alone — it also tells its story through images. Strong visuals give your music a greater chance to be noticed, shared, and remembered.

With JM Musique and W+M, turn your digital releases into complete experiences that captivate the eye as much as the ear.

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 22: Efficient Management of Corporate Social Media.

Effectively managing a company's social media is not just about posting images or updates from time to time. It’s a real pillar of modern digital communication, requiring a thoughtful strategy, rigorous planning, and constant adaptability.

In 2025, social networks have become more than showcases: they are essential tools for building brand awareness, maintaining customer relationships, and supporting business goals.

In this column, we will explore the foundations of efficient social media management for businesses, the key steps to structuring your presence, and best practices to maximize your impact while optimizing your time.

Why You Need a Clear Social Media Strategy for Your Business

Having a clear strategy for your social media is crucial to ensure consistency, relevance, and effectiveness in your digital actions. A well-planned social presence helps you better achieve your business goals, whether it's growing your brand awareness, increasing community engagement, or supporting your sales efforts.

Without a strategy, actions become scattered, less impactful, and risk diluting your brand message. By structuring your social activities, you optimize your resources, strengthen your credibility, and improve your long-term results.

The Pillars of Efficient Social Media Management

• Set clear objectives (awareness, engagement, conversion). Every action you take on social media should serve a specific purpose. Whether it’s to increase visibility, stimulate community interaction, or drive conversions, clear objectives guide your content and make it easier to measure your results.

• Choose the right platforms based on your target audience. There's no need to be everywhere: it's better to focus your efforts where your potential customers are most active. This strategic selection helps optimize your resources and achieve a better return on investment.

• Plan content with an editorial calendar. A well-structured editorial calendar ensures regular, diverse publication aligned with your business milestones. It also helps anticipate content creation needs and avoid periods of inactivity.

• Vary content formats (images, videos, articles, polls). Switching formats helps attract different user profiles and keeps your presence dynamic. Each type of content brings its own strengths and stimulates engagement from multiple angles.

• Interact regularly with your audience. Communication on social media must be two-way. Replying to comments, thanking followers, and encouraging discussions strengthens the connection with your community and nurtures brand loyalty.

Structuring Social Media Management in a Business

1. Assign a dedicated person or team
Clearly defining who is responsible for social media management ensures regular monitoring, quicker response times, and greater communication consistency.

2. Use publication scheduling tools
Tools like Meta Business Suite, Buffer, or Hootsuite allow you to plan posts in advance, save time, and maintain a steady rhythm even during busy periods.

3. Define a coherent editorial line
Your editorial line guides the tone, style, and topics covered. It ensures consistent communication across all your social media platforms.

4. Monitor key performance indicators (KPIs)
Tracking results (engagement rate, reach, clicks, conversions) helps you assess the effectiveness of your actions and better understand what resonates with your audience.

5. Adjust your strategy based on results
Good management requires flexibility. Adjusting your content and planning based on observed performances allows you to optimize your impact and continuously evolve your strategy.

Best Practices to Maximize Impact

Focus on quality over quantity
It’s better to post less frequently but with carefully crafted, relevant content than to flood your audience with low-impact updates. Quality reinforces credibility and boosts long-term engagement.

Humanize your communication
Users look for accessible and authentic brands. Share stories, show behind-the-scenes moments, and create human interactions to build stronger relationships with your community.

Analyze the best posting times
Posting at the right time maximizes your content's visibility. Study your platform analytics to identify when your audience is most active.

Encourage engagement through questions or contests
Open-ended questions, contests, and feedback requests stimulate interaction and make your social media presence more dynamic and attractive.

Common Mistakes to Avoid

• Being present on too many platforms without the ability to manage them properly. Spreading yourself too thin across multiple platforms without sufficient resources weakens your efforts and your brand image. It’s better to focus on two or three well-managed networks.

• Posting irregularly. Sporadic posting can give the impression of neglect or lack of professionalism. Maintaining a steady rhythm, even modest, strengthens your credibility and engagement.

• Ignoring comments or messages from followers. Engagement is at the heart of social media success. Ignoring comments or messages can make your business appear distant and harm customer loyalty.

• Not adapting content to each platform. Every platform has its own codes, formats, and audience expectations. Simply reposting the same content everywhere reduces its impact and may irritate users. Tailoring your messages improves their reach and effectiveness.

Conclusion

Efficient social media management is not a matter of improvisation: it demands a clear vision, careful planning, and constant adaptability. By implementing a structured strategy and adopting best practices, your business can strengthen its credibility and build lasting relationships with its audience.

Investing time in organizing your social media presence means investing in your brand's growth, visibility, and strength over the long term.

To go further and turn your digital presence into a real growth engine, discover our practical guide: How to Launch a Successful Web Promotion and Communicate It Effectively.

Read #itSAMarketingThing

Access all the Columns here!

Special Feature

Complete Guide: How to Launch Your First Paid Ad on Meta Ads

Complete Meta Guide 2025: optimization for Quebec businesses, defining your audience and the type of advertising and creating a winning advertising campaign.

Meta Ads (Facebook and Instagram) remains one of the most effective ways to reach your target audience quickly. Still, many small business owners hesitate to use it, often due to lack of time or technical know-how.

This 2025 complete guide walks you through defining your audience, choosing the right ad format, and avoiding common mistakes. From a local café to an online store, every Quebec business can benefit from practical strategies tailored to a bilingual market.

You’ll also learn how to simplify campaign tracking with automated reports and how to plan an efficient week-long promotion on social media. A must-read resource for any entrepreneur who wants to make the most out of every advertising dollar.

This October issue highlights one essential truth: in a crowded digital world, visibility doesn’t happen by chance. Whether it’s optimizing your site with Google Search Console, strategically multiplying your content, or launching well-targeted Meta Ads campaigns, every action matters.

Success lies in finding the right balance between organic SEO, relevant content, and smart advertising. As we move toward the year’s final stretch and its major commercial events, now is the perfect time to fine-tune your strategies and seize every opportunity.

Thank you for reading this issue. We’ll see you in November with fresh insights and new digital marketing practices to explore.

Jeff Maheux

Cr Images: W+M Services

Monthly Ticket Theme: Under The Clouds by JM Musique

Production and Publishing: W+M Services