The Popular Publications of the Season - Summer 25
W+M Top 5 Summer 2025 - Web plus Marketing. The popular publications from the magazine and the blog.
Hello,
Watching the weekly charts since I’m young, do you think I wasn’t going to do the same with the popular articles from the W+M magazine and blog!
Here are the top 5 from last season.
MusicScore: Here is the Season’s Playlist from the W+M YouTube C. Enjoy the music!
Playlist Summer 25 Season
Find out what the editor is listening to. Hits, new releases, rock classics, and even original music!
Because sometimes W+M also becomes Web Plus Music!
Number 5
Instagram Posts: Image or Video Clip?
Should you post images or video clips on Instagram? Discover a 2025 practical guide with comparisons, stats, and tips to boost your reach and engagement.
In this article:
Learn why video now dominates Instagram and how to use it to maximize your reach.
Instantly compare the strengths and limitations of static images and Reels clips with our practical chart.
Get actionable tips on balancing your strategy: when to focus on images, when to bet on clips.
Number 4
Marketing Organization and Growth Strategy
Discover how a rigorous marketing organization can become a true growth engine. Strategies, tools, and a practical 5-step checklist.
The Perspective of Quebec SMEs
In Quebec, the vast majority of businesses are small and medium-sized enterprises: more than 99% have fewer than 100 employees (Source: Statistics Canada). This means that, in many cases, marketing is handled directly by the owner or a very small team.
Without organization, every publication or promotion becomes an isolated task, often done in a rush. Yet several Quebec institutions remind us that structured marketing is a key factor for growth. For example, the Business Development Bank of Canada (BDC) highlights that SMEs with a formal marketing plan experience growth that is up to 60% more stable than those who improvise.
Number 3
How to Structure an Effective Partnership Document?
Learn how to create a structured partnership document to secure successful collaborations. Key clauses, financial terms, and contract essentials explained.
This report will help us in the process of establishing a constructive business partnership, like:
Establish a strong foundation for your collaborations
Learn how a well-crafted partnership document can clarify each party's roles, responsibilities, and expectations, ensuring a harmonious and effective cooperation.Prevent potential conflicts
Discover how formalizing your partnership terms can help avoid misunderstandings and disputes by providing a clear reference in case of disagreements.Optimize your business growth
Understand how a strategic partnership, supported by proper documentation, can expand your reach, enhance your credibility, and boost your revenue.
Number 2
Why Publishing Isn’t Enough Anymore: How to Give Our Content More Reach
Publishing a blog post, a page, or a video no longer guarantees visibility. The web is saturated with offers, posts, and ads competing for audience attention.
Too often, we think that simply “producing” is enough for the audience to follow. But the reality is different: creating content is only the beginning of showcasing our work. The real challenge lies in giving it reach—distributing and promoting it effectively.
In this article, we look at why publishing alone is not enough, which levers we can use to boost visibility, and how to find the right balance between organic and paid strategies.
Number 1
A Scene of Hearts by JM Musique – The Heart Session
Discover the behind-the-scenes of the filming, the handcrafting of the set and the connection with the song Under the Clouds, the theme song of W+M magazine.
This animated video accompanies Under the Clouds (Instrumental), a rock track composed by Jeff Maheux under the JM Musique banner. Remixed to become the official theme of W+M Magazine, the piece inspired this signature video, produced in collaboration with W+M Services.
Conclusion
Thank you for participating in W+M publications. See you at the start of next season for the seasonal countdown.
Cr Images and Production: Services W+M.
Read the reports and articles from the Web + Marketing magazine. This is the Top 5 of the Summer 2025 content. Subscribe for free and share the experience.