Content Marketing: A Strategy That Reflects Who We Are – May 2025 Editorial
In this Mag’s editorial, Jeff Maheux explains how #ItSAMarketingThing embodies a modern, human-centered content marketing strategy.
This editorial is part of the May 2025 edition of The Monthly Ticket.
Content Marketing: A Strategy That Reflects Who We Are
In a world flooded with posts and publications, where algorithms often decide what we see — or don’t — it’s more important than ever to take a step back and ask the right questions. And that’s exactly what the #ItSAMarketingThing column does, month after month.
This 17th edition explores a topic at the heart of today’s strategies: content marketing through social media. It’s a subject that resonates deeply with startups, freelancers, cultural SMEs — but also with magazines, collectives, artists, and community organizations. Everyone who wants to position themselves clearly, without relying on big advertising budgets.
The tone is simple and human. The reflection is honest: Should we invest in social platforms, or rather focus on building a targeted contact list? How do we choose the right platform? What’s the next step once we begin? These are questions W+M readers ask themselves daily — and this column answers them with clarity.
It offers a balance between strategy (when to post, where, and for whom) and concrete actions (a free tool, monthly tip, and a minimal plan to get started). Even better: it fits into a larger whole. This May edition also features a two-part series on content marketing, along with two practical articles on optimal publishing times and using RSS feeds.
That’s why #ItSAMarketingThing makes so much sense. It doesn’t just talk about content — it’s quality content: carefully crafted, published, and shared with intention.
Need proof? You can read it online every month, subscribe via our RSS feeds, and explore the series: Get to Know #ItSAMarketingThing.
In a media space where every click counts, every subscriber matters, and every interaction builds trust, this column does more than talk about marketing — it lives it. It’s even the focus of this editorial in an edition dedicated to writing for the web.
Enjoy your reading, and have a great monthly experience.
Jeff
This editorial is part of the May 2025 edition of The Monthly Ticket.
Read the full magazine: https://www.web-plus-marketing.com/monthly-ticket-may-2025.
