Creating Content Is Good. Distributing It Smartly Is Better - October 2025 Editorial
Creating content is only the beginning. The October 2025 editorial explores why smart distribution and promotion make all the difference.
This editorial is part of the October 2025 edition of The Monthly Ticket.
Creating Content Is Good. Distributing It Smartly Is Better
Fall brings countless opportunities for visibility—ones that no business can afford to miss.
But publishing a blog post, a page, or a video is no longer a guarantee of being seen. The web in 2025 is crowded with offers and information. Hoping that content will “work” just by existing is a common mistake. Creating content is essential, but it’s only the beginning. The key lies in distributing and promoting it smartly.
Organic content (blog posts, optimized pages, regular updates) remains a solid foundation, but results come slowly. Paid advertising, on the other hand, acts as an immediate accelerator—provided it is well-targeted and carefully managed. It’s not a question of choosing one or the other, but of finding the right balance between the two.
In Quebec, this balance takes on a unique dimension: a bilingual market, uneven digital adoption, and the constant need to make every advertising dollar count. This calls for hybrid strategies—where a feature article is supported by a Meta Ads campaign, and an optimized page is amplified through an active social presence.
In this issue, we explore these challenges through practical guides, reports, and expert insights designed to help you prepare your fall promotions and approach the end of the year with an advantage.
Create, publish, promote: the winning formula for 2025.
Wishing you a great Monthly Ticket.
Jeff
This editorial is part of the October 2025 edition of The Monthly Ticket.
Read the full magazine: https://www.web-plus-marketing.com/monthly-ticket-october-2025.
