Promotion Budgets: June 2024 Editorial
Every business will eventually need to invest in paid advertising campaigns. This month’s magazine highlights paid ads, a cornerstone of modern digital marketing.
This editorial is part of the June 2024 edition of The Monthly Ticket.
Promotion Budgets
When I first started exploring entrepreneurship, I happened to see an ad for a business startup training program. That course helped me avoid what could have been a major mistake: underestimating the need for a proper promotional budget.
That means planning for all aspects of promotion, both physical and digital. On the physical side: print materials, promotional items, and networking resources. On the digital side: web development, visuals, documentation tools, and programming time. All of it should be calculated as part of your launch expenses.
At first, I was going to pour my entire budget into digital marketing, completely forgetting about physical tools for networking, prospecting meetings, and demo materials for sales pitches. Turns out, those are pretty important too, right?
A Balanced Marketing Budget
The takeaway? When writing your business plan and preparing to launch, remember to budget for both online and offline campaigns. Just like you prepare legal documents and design your brand identity with a logo and color palette, you also need to prepare for advertising, in every form.
Digital marketing is essential, but it’s not the only way to promote your business. Successful communication includes all channels, from websites and social platforms to printed materials and face-to-face presentations.
Spotlight on Paid Search Advertising
Sooner or later, every business will need to explore paid advertising services. That’s why this issue of the magazine focuses on search engine advertising, or SEA — one of the most widely used digital ad tools. Take a look at the feature article — and thank you for reading!
Enjoy your reading and here’s to a productive month ahead!
Jeff
This editorial is part of the June 2024 edition of The Monthly Ticket.
My name is Jeff. I edit content for existing websites using CMSs, in addition to creating sites with WordPress and Squarespace. I've been producing website content as a webmaster since 1998.
I help businesses get their first website and improve the performance of existing sites.
Yes, I'm Mr. Analytics, and I respond quickly to new developments in digital marketing every day, providing my clients with optional tools and cutting-edge trends.
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