Reports and articles from the Web + Marketing. This is the Top of 2025’s content from the virtual magazine. Subscribe for free and share the experience.

A practical column for startups and entrepreneurs on how to build an effective annual marketing strategy: goals, planning pillars, consistency, and mistakes to avoid in 2026.

Explore the Slow Posting trend of 2025 — publishing less but with greater impact. Brands are slowing down on social media to focus on clarity, meaning, and human connection.

In 2025, let’s celebrate our progress. Discover how year-end recaps, performance highlights, and creative storytelling can inspire your 2026 marketing strategy.

Micro-communities signal a return to human marketing: closeness, small digital spaces, trust, and real conversations. A key piece to understand 2025-2026 marketing trends.

UTM parameters and tracking links explained clearly. Learn when to use them, when to avoid them, and how to measure your marketing efforts properly in 2026.

E-invoicing isn’t just compliance — it’s smarter management. Discover how PEPPOL and digital billing transform Canadian business efficiency.

Discover why video is essential for modern businesses and how to plan, script, and optimize impactful corporate videos for your audience.

How do you choose the right music for your promotional videos? Here are three practical tips, real-world examples, and a quick comparison between trending and original soundtracks.

Start the next season with marketing organization, growth strategy, Facebook events, Project 12, and #itSAMarketingThing column.

Facebook Events remain a strong marketing tool. Our guide explains how to use them effectively with Quebec statistics, practical advice, and recommended use cases.

Discover how structured marketing becomes a true growth engine. Learn strategies, explore four growth pillars, and use our practical 5-step checklist.

A look back at the instructions for setting up a subscription from a company whose head office is in Quebec and advice and tips for creating and editing emails to members.

Learn how to write an effective and engaging newsletter. Structure, tone, CTAs, common pitfalls, and Canadian anti-spam law (CASL)

Explore which digital marketing trends are thriving mid-year and which are fading. W+M's Q2 analysis highlights what to focus on for the rest of 2025.

Discover how to plan and allocate your promotion budget strategically to maximize impact, avoid overspending, and support your business goals.

Reach 225,000+ web users and businesses in Quebec by advertising in the W+M Monthly Magazine and Blog. Reserve your 2026 digital ad and boost your visibility year-round.

Learn how to maximize the impact of your blog posts with optimal publishing times, strategic indexing, and low-budget promotional campaigns. Includes real-life tips and timing strategies.

Launching a business website? Get our free white paper made for startups and small business owners in Quebec.

Learn how digital marketing strategies of publishing web content of your business products and services can attract and build client and customer loyalty.