Back-to-Business Marketing: September 2024 Editorial

A look at how digital marketers gear up for fall campaigns and the holiday season.


 

This editorial is part of the September 2024 edition of The Monthly Ticket.

 

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Back-to-Business Marketing

In marketing, communications, and media, we always live six to eight months ahead of everyone else. As I write this editorial, we’ve just finalized the content strategy for the coming year in The W+M e-Mag, and the 2025 Media Kit has just been published on the website, much like announcing a new product line or kicking off a tour.

I won’t go as far as to say I play Christmas music while designing our holiday layouts in the heat of summer...
(but let’s just say a “It’s time!!!” à la Mariah Carey may have slipped out once or twice when unveiling a new concept).

A Reminder for Freelancers and Entrepreneurs

This back-to-business editorial is also a friendly reminder to all of us — freelancers, entrepreneurs, and small business teams — to take care of ourselves. Our bodies and our minds. Not just during this busy season, but year-round.

That’s been my biggest personal lesson of 2024: fixing an issue with workstation posture. I invite you to read the article “Tiny Arms, Upright Back: The Freelancer’s Desk Chronicles”, a follow-up to July’s issue on working from home.

Office Plants and Desk Life

And while you're at it, check out the visuals from the W+M Webmaster’s Office Chronicles. The desk is currently surrounded by plants. Are you also a marketer who loves greenery? Welcome to the W+M workspace. 🌿

Enjoy your reading, and here’s to a productive month ahead.

Jeff



This editorial is part of the September 2024 edition of The Monthly Ticket.

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Jeff Maheux, W+M Agent.

My name is Jeff. I edit content for existing websites using CMSs, in addition to creating sites with WordPress and Squarespace. I've been producing website content as a webmaster since 1998.

I help businesses get their first website and improve the performance of existing sites.

Yes, I'm Mr. Analytics, and I respond quickly to new developments in digital marketing every day, providing my clients with optional tools and cutting-edge trends.

Follow the marketing blog and contribute to articles by respectfully commenting on the site's content, which is aimed at Quebec businesses operating in the digital market.

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