Everything about Search Engine Optimization - SEO 101
SEO goes beyond keywords. Here are the trends and tips to easily optimize your website, gain visibility on Google, and attract more clients.
Hello,
Do you manage a website? Are you looking for ways to attract more visitors?
Your site may need to align with today’s SEO techniques to get properly indexed by search engines.
This article is here to help you:
Understand the basics of SEO and why it’s essential for your online presence.
Learn how to optimize your pages for search engines without sacrificing content quality.
Discover practical tips to boost your long-term visibility.
I was looping the remixes of New Order at the time I was doing searches for this article, so here is the MusicScore: Krafty! I love this band!
Listen to the MusicScores complete list on YouTube! Enjoy the Music at Work!
Increase traffic to your website with SEO and editorial content techniques.
** 2025 Update: New SEO Best Practices **
As organic search continues to evolve, this spring update integrates the latest SEO trends and tools to help you better position your website in 2025:
The growing impact of AI on search results (and how to adapt)
The rising importance of E-E-A-T (Experience, Expertise, Authority, Trust) in content evaluation
The emergence of voice search and featured snippets
The strategic role of local and mobile SEO
Updates in tools like Google Search Console, GA4, and modern SEO analysis platforms
These are all excellent tips and best practices—complete with useful links—to help you improve your online visibility. Read the full Advanced SEO article here.
Search Engine Optimization
Referencing a website, often called SEO (Search Engine Optimization), will improve the ranking of your site in the results of search tools, such as Google, Yahoo, or Bing. The point is to increase the attendance of the site.
If you investigate on the web, you will see the expression SEO associated with two very different methods. One managed by oneself and the other by paying services on the search tools. They, however, have the same goal, to increase the positioning of your site. Let’s look at both strategies.
Natural referencing, SEO without a cost
The natural referencing of a site is an organization of its technical elements to help the research tools understanding its meaning, and display the site during relevant searches.
Although this method is becoming a norm in the digital programming, it’s also a long-term investment and enables recurrent business opportunities. So webmasters need to do annual updates in order to be competitive.
Details Will Benefit
The natural referencing is the customization of each page of a site, depending on its subject and its function. It costs nothing, but only to research your keywords.
What Are Your Keywords
The keywords are the terms used by your visitors to find your products and services on the search tools. For example, when you’re looking for Mexican food, what will you type on your phone to get the closest restaurant? These are the keywords we’re talking about.
Adding your keyword on your web pages will benefit your website.
7 SEO details to add to your site
Here are some examples to improve your site performance on the search engines:
Customizing the link of the page
Displaying titles with Feature 1, 2 and 3 Headers format
Use the most popular keywords in your titles and top page information
Set the page description in the administrative CRM settings and complete the SEO section
Use a description for each image and a corresponding file name or alternative text
Insertion of secondary keywords in the texts and slogans of the page
A minimum of 800 words in the content of your service and information pages, 1200 for articles and blog posts.
A good starting point… to reassess in two months
The best practices you've implemented should quickly start improving your website’s performance. However, SEO is not a one-time fix — it evolves and improves over time.
Within the first two months, take the time to measure your results (traffic, top-performing pages, effective keywords) and identify what can be improved.
Some copy, images, or meta tags might need updates to better align with both user expectations and search engine criteria.
Let your keywords evolve over time
Language changes — and so do search habits. Use tools like Google Search Console, Google Trends, or Ubersuggest to spot these shifts. At least once a year, plan a new keyword analysis to:
Stay competitive in your niche
Align with current user search queries
Integrate trending expressions (especially those relevant to your region or season)
Visual consistency: an SEO ally
A well-optimized website is also a well-organized one. Maintaining a consistent layout from page to page helps search engines better understand your site’s structure — and helps users navigate with ease. For example: if you use a specific title size or content layout for your services, stick to that format across all similar pages.
Consistency doesn’t mean repetition. On the contrary, it builds a familiar reading rhythm, a sense of stability, and a reassuring environment. And a reassured visitor? They stay longer… and come back more often.
Small actions… and daily habits
Search engine optimization isn't just a short-term project — it’s an ongoing process. Beyond a solid foundation, it’s the small, consistent actions that will help you maintain and improve your rankings.
Tailor each page to its purpose
Search engines don’t always direct visitors to your homepage. In most cases, users land on a service page, a blog post, or a product listing. That’s why it’s crucial to adjust each page’s title, description, and keywords based on its specific content.
For example, your Contact page should not use the same keywords as your Store or Services page.
This level of precision boosts each page’s relevance and improves your overall SEO.
Perform strategic keyword research
Before you reorganize your site structure or update content, take the time to explore:
Current trends in your industry
The phrases your clients are actually using
What your competitors are ranking for
Test a few searches on Google and see what comes up. Then, list your business on platforms like Google Business Profile (formerly Google My Business) or Bing Places to strengthen your local SEO.
Use Google’s autocomplete suggestions, your website analytics, and your ad performance data to better understand where your traffic is coming from, and adjust your content accordingly.
Be patient and stay precise
SEO doesn’t deliver instant results. It may take a few weeks to two months before search engines crawl and reindex your updates. In the meantime, stay consistent:
Write clear, honest, typo-free descriptions
Avoid vague or exaggerated language
Use the right terms in the right places
Search engines reward relevance and clarity, not keyword stuffing.
Consider hiring an SEO professional
You can also delegate the work to a specialized agency. Before you sign a contract, ask a few key questions:
What methods do they use?
What is their keyword strategy?
Will they provide performance reports?
A solid SEO strategy includes reviewing your content, optimizing tags, images, code, and copy. Expect about 1 to 2 hours of work per page when hiring a professional. And remember: if you don’t provide the text, content creation is billed separately.
Referencing requires to describe all the technical aspects of a webpage and to improve the texts and the content with the introduction of the keywords. If you want to use a professional service, you can expect one to two hours per page minimum, with having to reformulate your content, if not included in your contract. This will give you an idea of the budget to plan for your site.
Finally, maybe not all the pages of your site need to be SEO adapted. Focus on what’s best for your business and what is worth investing.
Pay Per Click or SEA
PCP referencing (for Pay per Click) is a targeted advertising placement. The Google Ad platform is the most popular tool. It presents the search results of paid advertisements in priority, according to the research of users. You pay for each click, instead of a fee for the print load.
PCP offers several methods to manage bills. You can choose a daily budget, or an auction mode, more active but more expensive. The cost depends on the popularity of the subject of your ad. Depending on the sectors, the rate varies from $0.35 to $3 per click. Since the prices vary from day to day, relying on the traffic of the searches, it’s important to check the campaigns by auction to avoid an astronomical billing. Note that you can impose a budget limit.
Read more about advertising placement in the Search Tools in The article on paid ads from search tools #SEA.
Conclusion
I often say that doing SEO is a bit like filling out forms... over and over again. But in the end, you get to know your website better — and make it easier to find.
So, are you ready to start applying these SEO techniques to your site? Don’t forget: all this optimized content can also help you write better social media captions, product descriptions, emails… and create a more consistent brand voice.
Yep, You’ve just realized that most of this writing will be useful all year long: for your posts, your promos, and even your sales pitches. You’re welcome. We SEO writers are just built like that. 😉
I hope this article helps you structure your next steps and make your online presence shine.
Best,
Jeff
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