Discover what your bounce rate really means and how to fix it to boost engagement and performance.

Editorials are making a comeback. Why is this timeless form of digital expression regaining attention today?

Learn how to write an effective and engaging newsletter. Structure, tone, CTAs, common pitfalls, and Canadian anti-spam law (CASL)

Learn how to create a professional email address and a signature that builds trust and strengthens your brand's credibility.

Explore which digital marketing trends are thriving mid-year and which are fading. W+M's Q2 analysis highlights what to focus on for the rest of 2025.

Five lessons for self-taught entrepreneurs. A practical perspective on how to prospect with intention, even as a startup.

Learn how to prospect without a budget: simple methods, structure, and real human connection — no tools, no gimmicks, just impact.

Explore the 2025 guide to business plans: classic, lightweight, visual and digital formats, with real-world examples and practical tools for launching your project.

Learn how to choose the right hosting, migrate a domain, configure your CMS and begin structuring your website.

Before launching a website, know what to plan: hosting, programming, CMS, visual content, SEO, and long-term maintenance. Download Chapter 1 of the W+M white paper for free.

Reach 225,000+ web users and businesses in Quebec by advertising in the W+M Monthly Magazine and Blog. Reserve your 2026 digital ad and boost your visibility year-round.

Learn how to maximize the impact of your blog posts with optimal publishing times, strategic indexing, and low-budget promotional campaigns. Includes real-life tips and timing strategies.

How RSS Feeds can help retain your audience, boost your SEO, and optimize content distribution. Learn how to activate and promote your website’s RSS feed today!

Boost your online visibility in 2025 with advanced SEO strategies: voice search, AI, E-E-A-T, local ranking and more.

Which social media stats matter at year-end? Reach, engagement, conversions... Learn how to review your digital performance like a pro.

Learn how businesses can adapt to a cookieless future with privacy-first strategies, analytics alternatives, and compliance insights for a changing digital landscape.

Create and promote a compelling web offer: set goals, design visuals, choose channels, and analyze results. A complete, practical method to boost your online sales.

Discover the essential website metrics you should monitor to enhance performance: traffic, bounce rate, average session duration, visitor sources, and conversions. Practical tools and best practices for businesses in Québec.

Discover how blogs and web writing enhance content marketing, improve brand visibility, and generate revenue online.

Complete Meta Guide 2025: optimization for Quebec businesses, defining your audience and the type of advertising and creating a winning advertising campaign.