Reports and articles from the Web + Marketing. This is the Top of 2025’s content from the virtual magazine. Subscribe for free and share the experience.

Short links are still everywhere, but user perception has changed. Transparency now shapes trust. Bitly, branded links, SEO and best practices — here’s what matters in 2026.

Discover when Facebook Events truly work. Learn the best use cases, real-world examples, and alternative platforms for event promotion.

How do you separate real readers from automated traffic and present credible web statistics in 2025–2026? A clear, professional guide to analyzing your data, filtering bots and highlighting human metrics with transparency.

Explore the Slow Posting trend of 2025 — publishing less but with greater impact. Brands are slowing down on social media to focus on clarity, meaning, and human connection.

In 2025, let’s celebrate our progress. Discover how year-end recaps, performance highlights, and creative storytelling can inspire your 2026 marketing strategy.

Learn how to structure your presence on X with professional Highlights: choosing the right content, organizing your featured posts, and designing a clear visual identity.

A step-by-step guide to optimize a X account for media, SMBs or creators — even without Premium. Practical tips for a professional presence in 2025–2026.

Micro-communities signal a return to human marketing: closeness, small digital spaces, trust, and real conversations. A key piece to understand 2025-2026 marketing trends.

UTM parameters and tracking links explained clearly. Learn when to use them, when to avoid them, and how to measure your marketing efforts properly in 2026.

Learn a four-step method to plan, write, and promote content that’s timely, relevant, and effective in 2026.

Artificial intelligence is quietly becoming part of our everyday habits — often without us noticing. From marketing tools to lunch breaks, it slips into our simplest gestures. Maybe the real revolution isn’t its power, but the fact that it’s becoming routine.

Learn the mistakes to avoid and the best practices for repurposing your content (articles, PDFs, product sheets, splash pages) without damaging your search engine ranking.

Learn how to sell safely on Facebook Marketplace: attract real buyers, avoid scams and ghost clients, and build credibility as a trusted seller. Practical guide by W+M.

A beginner-friendly guide to Google Search Console: site verification, indexing, performance reports, Core Web Vitals, and more.

Switching your company’s email address is not just a formality. From your website to social media, here’s how to ensure a smooth transition.

Beginning 2026 without reviewing our privacy and cookie policies would be a mistake. Let’s do a digital check-up to strengthen credibility, compliance, and customer trust.

Facebook Events remain a strong marketing tool. Our guide explains how to use them effectively with Quebec statistics, practical advice, and recommended use cases.

Publishing is not enough in 2025. Discover how to give our content more reach with the right balance of organic and paid strategies.

Discover how structured marketing becomes a true growth engine. Learn strategies, explore four growth pillars, and use our practical 5-step checklist.