The Content Direction Document - Media kit 2024
Hello,
When it comes to selling digital advertising products, it's interesting to be able to target a specific audience using a precise topic. That's why we use a summary of the upcoming content direction, commonly known as a Media Kit, which indicates the themes to communicate to prospects advertisers.
Let’s look at what is this document in detail. I will use the new Blog’ Media Kit as an example, so let me introduce the first Blog Media Kit: Project 12.
MusicScore: My favorite band, since I was a child: Feel the love by Bananarama.
What is a Content Direction Document
When it’s time to present your product, a sale document, or a theme summary like a media kit is a great idea to distribute your information in an effective way, while indicating precise information about your reach, which would have been too much in a simple advertisement or a first presentation document.
I use the media kit, or press kit, when I need to put information that everyone is likely to ask me about a specific product. At this point, the prospect is already familiar with our company and its mission. This prospect now needs specific and technical informations.
Project 12, the marketing blog's media kit
Project 12, the content document for the Blog, is used for visitors and prospects who are already familiar with the digital Advertising Service. It is on the website and is distributed in the second stage, after the company and sales department presentation document. Here is a list of what I include (the order doesn't matter, but suggested):
A brief introduction/description of the company and the Marketing Blog
A description of the products with the technicalities to be prepared for the customer (image size, text length, specification for graphic designers, etc.)
Statistical data from the visits to the site and featured articles
Disclosable data of visitors and readers (attention to confidentiality)
The work tool and its qualities (For the Blog, the tool is the website, and its attributes: traffic, security and policies, what my site is different from others, etc.)
Prices
Company history, work experience and contact details
A note about rates. I invite you not to necessarily reveal all your prices in these documents. I like the document to bring to a conversation. Prices are the only information that I don't reveal in full in a media kit, preferring to send a different communication with my price list; But everyone has their own way of working.
Advertising
Distribution of the document
Once your document has been composed, consider putting a printable copy of your file directly on your website, which is very convenient for workers in advertising, editorial and communication agencies and departments who often have to ask for budget or information authorizations before even contacting you.
Remember marketers who need your communication to request authorizations will be excellent collaborators and will mention things to improve in your sales documents and tools. Listen to them, they are important sources of information and experience that should not be neglected in entrepreneurship.
Here's how I go about making my document visible. I add a button that opens the pdf document on a different page. This way, all workers have access to information and it reduces my management time, in addition to that of my clients.
As part of the Marketing Blog, the content direction document aims to sell advertising space in the articles published on the website.
Sales management, as well as blog production, are operated by W+M Services
Of course, when the advertising sales service was added, the web policies were adjusted to take into account invoicing and the sale of products and services and the applicable laws were respected in the territory of Quebec, since the headquarters social security of the company that invoices is located in Quebec, Canada.
So, I introduce the sales service!
The Sales Documents Serie
3 reports about the documentation for business sales department and entrepreneur to guide your propects research:
Step 1: The Inventory Presentation - Media Kit
Step 2: The Sale Document - product and service
Step 3: The Partnership and long-term relationship Document
Online Here
The Targeted Display Marketing Advertising Service
The digital display advertising service allows you to present your products and services to readers of Marketing Blog articles.
The Benefits of Posting Your Products and Services on the Digital Marketing Blog
Targeting specialized articles read by owners and users of websites and digital tools of companies.
Display your ad in French or English and French with separate links.
5% of the pre-tax value of your ad buy delivered to Personalized Targeting Ads on Meta. *
Use of a service from a secure site with current tools for distributing and sharing articles.
Get weekly stats reports.
A reasonable price offered for local businesses for advertising in articles dedicated to local businesses.
Promotion ensured on W+M social media with a growing reach of 8,000 people per month since their creation in November 2023.
* An advertisement for the publication of the blog article with a budget of your purchase percentage for the period of your advertising display programmed from W+M Services's Facebook account; Subject to approval and according to Meta's terms of service for Facebook and Instagram.
Marketing Blog Descriptions
The advertising display platform is the blog, French and English, of the website referenced jeffmaheux.com. Ads are placed in strategic locations in specialized articles that are read by entrepreneurs and digital workers finding links in search results over the years.
Reader data
History: Since March 3, 2018, the Marketing Blog has been read by an average of more than 1000 unique visitors per year since its creation. In 2023, quite a change happened: on November 30, the number of visits reached 12,000 page reads, doubling the number of visits since the initial publication date in just 11 months, with an average reading time of more than 3 minutes.
As the statistics show, the content of professional articles has been highlighted in search tools since spring 2023. This has been a finding in the editorial digital marketing market for the past few months. Enjoy the new moment!
Type of visitors
According to the information known from the origin of website visitors (Analytics), the typical 30 to 50-year-old reader in Canada is an executive or in a team or in the technical department of companies mainly in the following fields: communications, media, events, entrepreneurship, industrial and manufacturing companies, AI and cybersecurity, performance and event venues, sales and ticketing and system automation.
Note that 60% of these readers come from the Google search tool with the keywords of the digital marketing articles and use their phones to access the content.
Image used in the physical document of the 2024 SEO services from the Web + Marketing Services. The natural referencing of the website is a major element in the success of a good digital advertising placement. Each article of the Marketing Blog and the website is referenced naturally with daily monitoring of the criteria, algorithms and search tools.
Conclusion
I hope this post helps you understand and compose your content direction document and of course, I'm waiting for your email;)
Thank you,
Jeff
Production: W+M Services
Advertising
Other Blog tickets
The chronicle of different and low-cost marketing for startups, businesses and entrepreneurs. It’s a marketing story is published every month in the Monthly Ticket of the Marketing Blog.