Promo Planning - Monthly Ticket - September 2025

Hello,

September is always a turning point: the back-to-business season, where we take on our projects with renewed energy and where organization becomes the key.

In marketing and communications, this rigor is essential. Structuring content, planning actions, and building a clear strategy not only ensures regular visibility but also stimulates sustainable growth.

This September issue highlights that fundamental principle. From creating a Facebook event to building a solid marketing organization, and unveiling the Project 12 design, you’ll find practical tools and insights to guide your next steps.

Because building your online presence is not about improvisation: it’s with method and passion that you can trace a lasting path.

Enjoy the read, and have a productive September!

Managing Content and Social Media: Building Your Presence with Discipline and Passion

When I first studied communications back in the 1990s, social media didn’t exist. The web was still under construction, and digital tools were only beginning to emerge.

Then came Facebook, followed by Twitter, LinkedIn, Instagram, and many others. Each new platform opened a new opportunity to learn, explore… and sell. That’s how I fell in love with this vibrant, immediate, human medium.

Since 2005, I have been managing professional social media accounts. I assist businesses — often at their very first steps — in building their digital identity and structuring their first online presence.

Daily Work: The Discipline Behind Every Post

Managing social media goes far beyond posting a photo or writing a caption. It is a complete process involving:

• Researching information and tracking trends,

• Writing articles, business presentations, folios, and account descriptions,

• Planning promotional campaigns and events,

• Conducting market analysis and competitor monitoring,

• Optimizing SEO to enhance content visibility,

• Designing visuals to ensure every message fits all digital formats.

Nothing is left to chance. Every word, every image, every link is carefully thought out.

Coming from a background in traditional media communications, one core value has stayed with me: Information must be researched, verified, and verifiable. It’s a fundamental principle that I apply rigorously across all my digital and social media productions.

Structuring to Shine

Throughout my daily work managing content, one constant emerges: Organization is key.

A good digital content manager anticipates, plans, and adapts. They work with a yearly promotional plan in mind, aligned with business cycles, seasons, events, and strategic projects.

This planning isn’t rigid — it leaves room for spontaneity, creativity, and unexpected opportunities. But it provides a strong framework that allows creativity to flourish without losing direction.

Create, Share, Connect: With Authenticity

Social platforms may evolve, tools may change, but the essence remains the same: Create sincere, useful, and professional content to build lasting connections with your audience.

Managing publications and social campaigns with method, while preserving passion and authenticity, is one of the greatest challenges of modern digital communication.

In this issue of the Monthly Ticket, I invite you to discover how to build your own yearly promotional plan and establish a strong, coherent, and vibrant digital presence.

Wishing you a productive month ahead.

Jeff

Create a Facebook Event for Your Promotions – Practical Guide

Discover why Facebook Events remain a powerful tool for promotions. Learn setup tips, best practices, and Quebec insights to boost your launches.

Facebook events are sometimes seen as a relic of the early days of social media. Yet, they remain a powerful lever to mobilize communities, draw attention to a launch, and structure a communication campaign.

In a context where content moves quickly and gets lost in the feed, an event becomes an anchor: it sends reminders, creates group dynamics, and keeps a lasting trace of exchanges.

Programming is key to success

Beyond simply creating an event page, it’s the strategic programming that determines its impact. Scheduling reminders, varying communication angles, and integrating the event into a multichannel strategy can turn a simple announcement into a true marketing tool. In our full article, we provide a practical guide, setup tips, and real-world examples to help you maximize the reach of your events.

The benefits of proper event management

Running your events efficiently, even online, brings multiple advantages depending on your business environment:

• Increase visibility for your initiatives, big or small.

• Create a habit for your followers to engage at key moments.

• Demonstrate your dynamism and organizational skills.

• Encourage engagement, sharing, and active participation.

• Centralize information, visuals, and discussions for future reuse.

• Support your advertising efforts (Meta Ads, newsletters, LinkedIn).

• Strengthen your brand awareness and reputation.

• Build a sense of community around your project.

• Provide a clear framework for your team and partners.

• Reinforce a professional image in the eyes of your audience.

In practice, almost anything can become an event: a live conference or meeting, a networking happy hour or opening night, a guided tour of a venue or property, the launch of a new program, magazine, or book—or even a fundraising campaign for a project or cause.

Let’s share our events + Have success!

Magazine Design / Unveiling of Project 12 of 2025

Here's the visual concept and design for W+M's monthly magazine! Check out the playlist to listen to in your garden.

Yes, Project 12 is the name of the file on my computer containing promotional images for the Monthly Ticket mag. It contains design ideas for the 12th edition of a year's publication, the magazine cover, promotional images and advertisements, and even the editing of the reels and the thematic clip.

For 2025, color, music, and theme are revealed in this article. From design to presentation, we cover each step of developing the annual Web + Marketing magazine campaign.

Easy Production of Serial Visuals

Establishing a visual production process for a monthly magazine and its advertisements and promotions is a great advantage. It's crucial to organize basic templates for each campaign, column, or article and find ways to improve efficiency as we work on our campaigns. This way, by the end of the first year, when it's time to produce the second batch of visuals for the following year, production time will have been cut by more than half using the same templates, and so on.

Is it really necessary to change the look and create new templates every year? If we study the major popular newspapers and magazines, radical changes in the look and style of visuals or layouts occur over periods of 5 to 8 years. Readers tend to appreciate continuity and longevity in the looks and web designs of their favorite daily publications.

Thank you for your time reading, and please leave me a note for your creative contract needs!

Jeff Maheux, producer and editor for W+M.

#Web + #Marketing = #Quebec, #Canada.

The Music Reports are a presentation of audio production Partner JM Musique.

Desert vs. the Platforms: The Challenge of Authenticating an Old Song

Some songs travel through time, moving between forgotten demos, instrumental versions, and low-budget clips. But when it comes to distributing them officially, one crucial question arises: how can an artist prove authorship?

That’s the case with Desert, a composition by Jeff Maheux written in 2002. From its birth on a Montreal bus ride to its recent Official Visualizer on the JM Musique YouTube channel, the song has lived many lives. But today, platforms like TooLost demand strict proof of authenticity: ISRC codes, copyright registrations, master files, and complete traceability.

This exclusive JM Musique report retraces the journey of Desert and highlights a challenge shared by many independent artists: how to bring old songs back to life while complying with the rules of an ever-evolving digital marketplace.

Featured in this issue: Desert vs. the Platforms: The Challenge of Authenticating an Old Song.

The story of Desert is far from over. Its path, between archives and new productions, will continue to inspire future JM Musique reports.

The chronicle of digital marketing for startups, businesses and entrepreneurs. It’s a marketing story is told every month in the Monthly Ticket Magazine. 

Chronique #itSAMarketingThing 21: How to Structure an Article Production Board.

How to Structure an Article Production Board

Publishing blog articles regularly and strategically is a challenge for any modern business. Between planning topics, writing, proofreading, and publishing, it’s easy to lose track without an efficient organizational tool.

This is where the article production board comes in. As the backbone of your editorial strategy, it helps you structure your work, meet your deadlines, and maintain a clear overview of your content projects.

In this column, we’ll see how to create a simple yet powerful production board to optimize your publication schedule, better manage your priorities, and maintain the consistency of your digital communication.

Why Use a Production Board for Your Articles?

A production board helps you move from a spontaneous approach to an organized and predictable strategy. It provides a full overview of all your articles in preparation, writing, or ready to publish.

With this tool, you can better distribute your workload, respect your deadlines, avoid oversights, and balance your editorial themes over time. In addition, by visualizing your entire editorial calendar, it becomes easier to plan coherent content campaigns, anticipate busy periods, and maintain a regular publishing rhythm, essential for building audience loyalty.

Key Elements of an Effective Production Board

Article topic
Each line in your board should start with the specific article topic. This lets you quickly visualize your planned content and balance your thematic coverage.

Responsible Author
Clearly indicate who is responsible for writing each article. This prevents confusion, facilitates tracking, and encourages accountability among contributors.

Writing date
Setting a writing date helps you distribute your workload evenly and avoid last-minute bottlenecks.

Planned publication date
Scheduling the publication date ensures editorial consistency and helps align your content production with your marketing actions (campaigns, launches, seasonal events).

SEO keywords and orientation
Assigning SEO keywords and a clear intent from the start helps guide the writing process and optimize each article’s natural search ranking.

Progress status (to write, under review, published)
Tracking the progress of each article provides a clear view of your editorial pipeline and allows you to act quickly if any step is delayed.

How to Structure Your Production Board

1. Choose a suitable tool (Excel, Google Sheets, Asana, Trello)
The tool you choose depends on your preferences and work environment. For personal use, a simple spreadsheet like Excel or Google Sheets works well. For collaborative team projects, tools like Asana or Trello offer greater flexibility and visual tracking.

2. Define the necessary columns
Your board should include essential columns: topic, author, writing date, publication date, SEO keywords, and progress status. You can also add custom columns like "Notes" to include additional ideas or special instructions.

3. Organize by month, theme, or priority
Sorting your articles by month, editorial theme, or strategic priority allows you to balance your calendar and cover important topics throughout the year. It also helps in planning for key periods (holidays, product launches, major events).

4. Update the board regularly after each step
A production board is a living tool: it should be updated after each step is completed (drafting, review, publication). This discipline helps you maintain full control over your content production and quickly adjust if needed.

Best Practices for Maintaining a Good Production Rhythm

• Plan articles in advance. Planning your topics several weeks or months ahead allows you to smooth out your workload and avoid downtime. Proactive planning also supports better editorial consistency.

• Group writing and proofreading tasks. Batch similar tasks — writing multiple articles or reviewing several pieces in one session — to improve efficiency and stay focused.

• Set realistic deadlines. Deadlines should reflect your overall workload. Deadlines that are too tight can create stress and harm the quality of your articles.

• Have backup topics ready for unexpected situations. Keeping a few simple, quick-to-produce article ideas on hand helps you maintain your publishing schedule even when unforeseen issues arise.

Tip: Avoid Common Mistakes

• Not tracking article progress. Without regular follow-up, articles can get stuck at an intermediate stage. Updating each article's status ensures a living and reliable calendar.

• Leaving topics without deadlines. An idea without a deadline often ends up postponed indefinitely. Always assign a target date to maintain a steady production flow.

• Forgetting to align articles with marketing priorities. Your articles should always support your strategic goals: promotional campaigns, product launches, seasonal events. Writing without considering these priorities can reduce the overall impact of your content strategy.

Tools and Resources:

Production board templates to download. Many free templates are available to help you get started quickly. They offer ready-to-use structures you can adapt to your specific needs.

Tutorials for organizing an editorial calendar. Practical guides and online tutorials walk you through setting up an effective editorial calendar, helping you better organize and plan your content.

Collaborative platforms for marketing teams. Tools like Trello, Asana, or Notion make it easier to manage editorial projects collaboratively. They help track article progress, assign tasks, and meet deadlines more efficiently.

Conclusion

Consistency and quality in publishing articles are never a matter of luck. They are the result of rigorous organization and strategic planning. By setting up a production board tailored to your needs, you simplify your content management, reduce stress linked to deadlines, and boost the impact of your digital communication.

Adopting this approach will help you maintain a steady publishing rhythm, align your content with your business priorities, and offer your readers a professional and cohesive reading experience.

Read #itSAMarketingThing

Access all the Columns here!

As we close this issue, one key idea stands out: organization is the foundation of growth. Whether it’s structuring a marketing calendar, planning events, or publishing consistent content, every organized action becomes an investment for the future.

September is the perfect moment to restart your projects with clarity. Draw inspiration from the tools, strategies, and insights shared in this issue to build a strong, sustainable, and authentic online presence.

Passion fuels your ideas, but rigor is what makes them last.

Happy planning—and see you next month as we continue moving forward together!

Thank you, see you in the next 1st of the Month.

Jeff

Cr Images: W+M Services

Monthly Ticket Theme: Under The Clouds by JM Musique

Production and Publishing: W+M Services