Optimize an X (Twitter) Account for Media, Businesses, or Creators
2025–2026 Guide — How to Look Professional Without Premium
Hello,
X (formerly Twitter) has changed significantly since 2023. Many advanced features have moved behind Premium plans, but here’s the good news: there are still powerful free tools you can use to build a professional, credible and structured presence.
Whether you are a media outlet, a business, a studio or a creator, this guide highlights everything you can activate for free in 2025–2026 to give your X account a serious and well-organized appearance.
Enjoy your reading, Marketers.
MusicScore: The editor was listening to this while preparing the article: Daft Punk - Digital Love.
Create a Short, Clear and Professional Bio
Your bio must convince in one sentence. It is one of the most-read elements of your profile by future clients, partners, journalists, recruiters and, of course, the algorithm. Let’s explore how to craft it perfectly in 2025–2026.
What Your Bio Must Contain
A strong bio answers four essential questions in just a few words:
What you do. State your primary role or activity. Examples: Digital Magazine, Marketing Studio, SEO Consultant, Video Creator…
Who you serve. Clarify your target audience. SMBs, entrepreneurs, creators, web professionals, artists…
Your specialty or editorial angle. What sets you apart. Analysis, trends, web design, e-commerce, strategic content…
Languages (if it’s an advantage). FR–EN, EN–FR or multilingual — especially useful for Québec businesses, media and consultants.
What to Avoid in a Business Account Bio
A business bio should never feel like a personal profile. Here are the mistakes to avoid:
Overly personal or emotional statements. They add no credibility and don’t communicate your value. Avoid: Passionate about…, I love marketing, Exploring the digital world…
Jokes, puns or informal emojis. 😜😂🔥🚀 may work for creators, but not for a company aiming to project stability and professionalism.
Pretentious or unverifiable claims. A brand earns trust through content, not slogans. Avoid: #1 Web Expert, Marketing Guru, Uncontested Leader.
Long lists. A bio must stay focused. More than 4 elements becomes heavy and unreadable on mobile.
Generic or excessive hashtags. #marketing #business #entrepreneur #AI looks amateur or spammy. A business account should use 0 or 1 strategic hashtag (a program, a branded series, a recurring editorial line).
Outdated dates or old references. They give an institutional, outdated tone. Avoid: Since 2018, Formerly…
Terms unrelated to your actual activity. Mentioning crypto, economy or AI without ever talking about them confuses your audience.
Golden Rules of Professional Bios
A business bio must stay simple, clear and credible, aligned with what you actually do. Your goal: be understood in two seconds, even by someone who has never heard of you.
How Many Characters Should You Use?
Aim for 60–80 characters for optimal visibility across devices. Go up to 150 only when every word adds real value.
Ideal length: 60–80 characters. Maximum: 150 characters. (because X cuts bios around 70–80 characters on mobile).
Should You Use Hashtags in Your Bio?
Yes, but very selectively. A single hashtag can reinforce your editorial identity (e.g. a branded column or internal program). Lists of generic hashtags give a poor professional impression.
Emojis in a Company Bio: Yes or No?
Yes, if the emoji:
visually represents your specialty
stays neutral and professional
matches your brand tone
Professional emoji examples:
📰 media / magazine
📈 marketing / results
🎧 audio / music / podcast
💼 business / B2B
🌐 digital / web
✍️ writing / content
🛠️ services / tools
Avoid emojis entirely for financial institutions, government accounts or very traditional B2B companies.
Complete the Extended Bio (About Section)
X offers a longer “About” section in the Professional Profile. This acts as a mini institutional page and is perfect for detailing:
your mission
your services
your editorial approach
your languages
your types of content
your commitment or promise
For media, consultants, SMBs and creators, this is indispensable.
Choose the Right Professional Category
This free category adds a contextual badge (e.g. Media/News Company, Marketing Agency, Digital Creator). It instantly clarifies your positioning and increases credibility — even without Premium.
Use the Spotlight Link (1 Free Link)
Free accounts get one Spotlight link. Use it strategically:
homepage
magazine
blog
subscription page
service offer
It’s one of the best ways to drive X traffic to your main ecosystem.
Pin a Single Tweet (Your Free “Highlight”)
Without Premium, you can’t create Highlights. But you can pin one tweet.
Choose it carefully:
welcome message
magazine launch
key announcement
explanatory video
media presentation
Publish a Series of Professional Posts (Free Fake Gallery)
Even without Highlights, you can recreate a permanent gallery by posting key items in sequence:
About
Products
Services
Main expertise
Testimonials
Offers
Visitors scrolling your recent posts can immediately understand your entire ecosystem. This is the most effective free alternative to Premium Highlights.
Maintain a Regular Posting Rhythm (The Real Key to Professionalism)
X rewards consistency more than Premium memberships. A professional account is built through:
article excerpts
announcements
stats
visuals
magazine teasers
clips
behind-the-scenes photos
marketing reflections
Consistency and coherence matter far more than paid features.
Conclusion
Even without Premium, you can build a professional, credible and engaging X presence.
A clear bio, a complete About section, a strategic Spotlight link, a strong pinned tweet and a structured series of posts can turn your profile into a true editorial and commercial showcase. And most of it is entirely for free. Why not using it?
Thank you for reading,
See you on the Blog.
Jeff Maheux, Editor W+M.
Cr images: Production Services W+M.
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I’m Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Follow the content of the marketing blog and participate in the articles by commenting, with respect, on the content of the site, intended for Quebec companies operating in the digital market.
Jeff, A W+M Agent.
Learn how to structure your presence on X with professional Highlights: choosing the right content, organizing your featured posts, and designing a clear visual identity.