Create a Facebook Event for Your Promotions: A Practical Guide and Insights
Facebook Events remain a powerful tool for business promotions. Here’s a practical article with real examples, tips, and research insights backed by Quebec statistics.
Hello,
In Quebec, more than 6 out of 10 adults still use Facebook regularly, according to the NETendances 2024 study. While some may believe the platform is outdated, Facebook Events remain a powerful and underused feature.
Unlike a simple post that quickly disappears in the news feed, an event becomes a fixed reference point: it sends automatic reminders, centralizes discussions and visuals, and creates a genuine group effect.
Between July and August 2025, Web + Marketing studied the use of Facebook Events. This report, supported by Quebec data, highlights how to turn an event into an effective promotional tool.
In this article:
How to turn a Facebook Event into a sustainable promotional tool
The key settings and best practices for successful launches
Quebec statistics to contextualize its relevance
Popular Questions About Facebook Events
How far in advance should you create an event? 1–2 weeks for a local event, 3–4 weeks for a webinar or national/international launch.
How to measure the success of a Facebook Event? Participants, discussion interactions, clicks to the website, shares, and real conversions.
What type of visuals work best? A clear banner with title + date, plus Story and 1:1 versions.
Do you always need to link an event to a Meta Ads campaign? Not always, but paid promotion significantly boosts initial reach.
What to do after the event? Post a recap, thank participants, and recycle the content.
Which audiences respond best to Facebook Events in Quebec? Ages 35–54 are the most engaged.
Why Create a Facebook Event?
A Facebook Event is more than just a date announcement. It’s a marketing planning tool with three major advantages:
Automatic notifications sent to participants
Group effect and sense of community
Archiving of discussions and visuals for future reuse
Key Statistics – Quebec
64% of Quebec adults use Facebook regularly
70% of 35–54 year-olds, a key demographic for SMEs, are active users
40% of Quebec businesses invested in Meta advertising in 2024
(Sources: NETendances 2024, CEFRIO)
For creators, artists, and local SMEs, an event offers a more lasting promotional opportunity than a regular post.
Setting Up Your Event
Proper configuration is crucial. Best practices include:
Clear and catchy title: avoid jargon or abbreviations
Accurate schedule: include the local time to avoid confusion
Optimized visuals: 1200x630 banner + Story formats
Identified organizer: use an official page rather than a personal profile
3 Common Mistakes SMEs Make
Not enabling the guest list display
Forgetting to pin the main post at the top
Choosing a too-generic category (e.g. “Other”)
Organizing Content Around the Event
An event lives through its publications. A recommended model is:
D-6: teaser visual (announce the date, build anticipation)
D-4: reminder + alternative visual (e.g. Story)
D-2: behind-the-scenes or anecdote
Day D: publish the main content (article, video, promotion)
Tip: avoid oversaturation. Three to four posts per event are enough to keep interest without tiring your audience.
Linking an Event to a Promotion Strategy
A Facebook Event should not stand alone: it must be part of a multichannel campaign.
Integrated into a 4-wave strategy (teaser, launch, reminder, recap)
Promoted with targeted Meta Ads
Shared in newsletters or LinkedIn posts to increase reach
An event becomes an anchor point in your promotions rather than a side tool.
Bilingual Event or Separate Events?
Quebec is a bilingual market, but interaction habits differ.
When planning, ask: should you create one bilingual event or two separate events (FR/EN)?
One bilingual event: saves time, but can confuse users (long texts, mixed-language discussions).
Two separate events (FR/EN): clearer and more user-friendly, but requires double planning.
Observation: in most cases, francophone events attract more sign-ups and stronger engagement. Anglophone events, though smaller, often show a higher external share rate.
5 Areas Where Facebook Events Work Best
Culture & Entertainment
Concerts, shows, festivals, art exhibits.Community & Associations
Local sports, fundraisers, school events.Local SMEs & Retail
Seasonal promotions, sales, open houses.Product or Service Launches
Books, albums, food products, new services.Training & Webinars
Online courses, free workshops, masterclasses.
When Facebook Events Are Less Effective
Facebook Events shine when there’s a date to remember and a community to mobilize. They are less suited to:
Highly specialized B2B (LinkedIn is more effective)
Flash sales or very short promos (Stories/Reels perform better)
Younger audiences (<25, Gen Z) who prefer TikTok or Instagram Reels
Other Social Media with Event Features
LinkedIn → popular for B2B, webinars, and professional training.
Eventbrite (with integrations) → widely used for paid events, concerts, workshops.
Instagram → countdown stickers and scheduled Lives.
YouTube → “Premiere” and “Live” with “Remind me” notifications.
TikTok → Live Events, new but growing with Gen Z.
X (ex-Twitter) → “Spaces” for scheduled audio sessions.
In Short
Facebook → still the most popular for general audiences and local communities
LinkedIn → best for professional events
Instagram/TikTok → effective for younger audiences
YouTube → ideal for audiovisual launches
Conclusion
Facebook Events are far from obsolete. When used strategically, they are a reliable, reusable tool to structure promotions.
Our recommendation: integrate a monthly event model into your planning, test bilingual vs. separate approaches, and adjust based on your audience.
By measuring, tweaking, and repeating every month, Facebook Events can become a powerful promotional lever.
Jeff Maheux
Sources:
NETendances 2024 – Online News and Social Media (Quebec)
CEM – Media Studies Center, Université Laval (Quebec advertising data)
Image credits: Services W+M Production.
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