The Inspiration of the Web Magazine 2025 Branding
2025 Project 12 is revealed! Here is the visuel concept of this Monthly Ticket Mag. Also listen to the Garden W+M Playlist of the year!
Hello,
At the beginning of August, Asana sent me this email this morning for the magazine and the article to be produced this week:
Reminder: Project Name: Project 12 Annual Article
Objective: Explain how to design a magazine like a fictional website, different each month in 2025, to explore, test, and document 12 different design styles.
Editorial Goal: To offer inspiring content to Monthly readers, showcase creative design ideas, and encourage experimentation.
I must admit, this article is my favorite to produce and write all year! Let's get to it now, I've been waiting for this moment since last week, haha!
The Progress of Project 12
Yes, Project 12 is the name of the file on my computer containing promotional images for the Monthly Ticket magazine. It contains design ideas for the 12 editions of a given year of publication, like the magazine covers, promo images and advertisements, and even the editing of the reels and the thematic clips.
The basic idea for the magazine's branding was to add color to the website, which features articles on a white background. Furthermore, it was essential to follow the style of the previous year, Project 12 for 2024.
For 2025, color, music, and theme are revealed in this article. From design to presentation, we cover each step of developing the annual campaign for Web + Marketing magazines.
Here is the W+M design report of the year!
MusicScore : Celebration from Kool & The Gang!
Listen to the MusicScores complete list on YouTube! Enjoy the Music at Work!
2024, THE FIRST EDITION
Design for a 12-edition magazine
Since the website makes extensive use of rectangles and squares, it was important to maintain this style in the article and promotional images, while also creating something dynamic and instantly eye-catching, whether viewed up close on a mobile device or from afar on the third-grade screen in the office. All accompanied by a musical score: the W+M YouTube playlist of MusicScores!
Listen to the 2024 MusicScores: The Fruit Tracks List.
2025, ADVERTISING W+M SERVICE
Advertising display service in articles and partnerships of the W+M Monthly Magazine.
The Marketing Blog provides an opportunity to introduce your business to readers through ad placement in targeted articles.
These ads are available to businesses wishing to purchase banner ads to showcase their products and services to readers at a reasonable cost, including a percentage of a meta advertising budget.
Visit the media kit section of the W+M Virtual Magazine.
2025, THE DESIGN
Project 12 of 2025 is unveiled
Discover the garden branding. Inspired by the colors of flowers from local terraces, flowerbeds, and gardens!
Project 12 of 2025 is the natural evolution of W+M magazine's branding, with an even more assertive creative shift.
The branding, designed to last, takes the production mechanics of the 2024 visuals (12 colors, 12 monthly themes, 12 visual identities) and injects a touch of narrative structure, more freedom of tone, and smoother integration with our digital tools.
Yes, the method works: 1 template, 12 color versions, 48 visuals created in 1 day, and the next day, variations are added for Stories, Reels, social profiles, banners, email signatures, website headers, and products in the store.
What we call profitable production, but above all, sustainable.
Here are the 12 new colors of 2025:
JANUARY 25
Mango Power for the Digital Marketing Trends of January 2025
To kick off this new series, we chose a vibrant mango shade. Why? Because in January, we need a color that awakens, warms, and energizes our digital marketing.
MusicScore: Ironic - Alanis Morissette.
This shade serves as the backdrop for the entire monthly visual series:
Monthly Cover
Web Banners
Social Media Visuals
Email Signature
And even the Stories & Reels clips
Each image clearly displays the monthly editorial theme: Marketing Trends. What a great way to kick off the year strong, with current ideas and tools ready to be tested.
Promotional images of the 5 digital marketing trends for 2025:
FEBRUARY 25
February 2025 – Green Avocado strengthens ties.
After the vibrant glow of January's mango yellow, February adopts a creamy avocado hue, synonymous with strength, kindness, and authenticity. It's the perfect month to discuss customer relations, team presentations, and company history. Hence the theme: About Us pages.
MusicScore: Shake it Up - The Cars.
The February visuals play on the contrasts between avocado green, the secondary colors of the palette, and softer textures (blurred light, stage photography). The branding is clearly visible:
A main image with a centered white title
A colored upper band
Marketing elements such as avocados or pastel touches (pink, lilac, beige)
A layout optimized for clips (Stories, Reels) and promotional banners
This design aims to build trust, emphasize the human behind the brand, and encourage readers to read the presentation pages.
The article and the chronical promo of the month:
MARCH 25
March 2025 and raspberry to assert its digital presence
A bold raspberry hue, a vibrant pink-red that grabs attention while evoking structure and confidence. This month's editorial theme? Facebook for business.
A perfect topic to discuss a structured digital presence, professional pages, sponsored content... and a social network that still reigns supreme among many customers.
MusicScore : Bang a Gong (Get It On) - T-Rex
This month's branding focuses on:
A raspberry hue for the main background
Large, centrally located white typographic elements
A darker purple accent in the partner versions
A clear composition for banners, stories, posts, and clips
The visuals highlight typical elements of Project 12:
The top colored banner
The Monthly logo and its centered title
The blurred photo in a "social media by night" style
The simple banner + product version
This month also marks a turning point in the year: we're exploring powerful tools and visible strategies. Facebook becomes the pretext to talk about digital credibility, content formats, target audiences, and well-configured company pages.
Articles from March and Spring 2025:
A design, editorial… and strategic project
Project 12 isn't just a pretty design. It's also a work tool: it's used to plan promotions, create advertising visuals, coordinate social media posts, and prepare media kits for partners.
And above all, it gives each issue of the Monthly a clear and professional identity.
Visuals, clips, variations
Each format has been adapted for:
Monthly cover page
Stories / Reels
1:1 posts (1080x1080)
Landscape format 1200x630
Email signature
Product visual in the Media Shop
And, as in 2024, we're keeping our good design habits:
Blank area for the profile picture on Facebook
Perfect readability on mobile
Centered and readable headlines at first glance
APRIL 25
April 2025 – Biscuit Brown: Understanding, Informing, and Supporting
In April, the color of Project 12 inspires a rounded and soft visual, perfect for tackling a subject as technical as it is delicate: digital cookies.
MusicScore: 15 Steps - Radiohead.
The neutral tone and light touch of cookie imagery were used to soften the subject for readers, and an April Fools' Day magazine launch promo featuring a cookie recipe evokes the familiarity of cookies, the understated seriousness of data tracking, and the need for transparency in marketing.
April's visual branding is structured around:
A soft sandy brown background, neither too pale nor too bright
Clearly legible typography in white or black
A subtle background texture evoking digital "mesh"
A complementary block for clips, promos, and partners
The theme is supported by strong content:
Explanation of cookie policies
Preparing for the disappearance of third-party cookies
Alternative marketing solutions
Ethics of user tracking
April's articles and social promotions:
MAY 25
Blue for Writing - The Monthly Ticket of May 2025
Monotonous writing to meet search engine criteria, or customizing pages that focus on the look and original content? This edition of web page composition will follow Google's annual update, which has a huge impact on the performance of our sites.
MusicScore: Lizzo - About Damn Time.
Headlines for May 2025:
From Visual to Clip: Moving Images
New for 2025: animation designed from the design stage.
Because 2024 taught us that creating still visuals is fine, but integrating movement from the start allows for more efficient video production, all Project 12 compositions are designed in layers.
Moving Central Text
Ambient Color on Layer
3-Plane Title
Stylized Background for Reel or Story-Style Animation
In just a few minutes, an image becomes a clip. A .png becomes an .mp4. And an article becomes a video promo.
The static image is dead, long live the dynamic image.
JUNE 25
The Business Plan - Monthly Ticket - June 2025
Like a garden coming to life, a company's business plan changes with the seasons. If, like many others, you've had this file open for a while, reading this issue of the Monthly will help you update it.
MusicScore: Enjoy the Silence - Depeche Mode.
June and Business Planning:
Tags du projet 12 de 2025
Les sujets et thématiques concernent les créateurs et utilisateurs d’outils numériques et de sites web d’entreprises, ainsi que les entrepreneurs, travailleurs autonomes et pigistes des domaines des communications, médias et marketing qui utilisent le numérique et tous les outils de gestion connexes pour gagner leur vie.
Projet 12 continue de jouer un rôle central dans l’identité de W+M. C’est un canevas, un guide, une plateforme visuelle pour le magazine, les produits et tous nos outils de communication.
Une maquette = une vision éditoriale
En plus des visuels, Projet 12 2025 a permis de créer des maquettes éditoriales pour chaque mois, intégrant :
Les tags de la ligne éditoriale
Un bandeau contextuel
Une image de couverture avec visuel + couleur + mot-clé
Une logique de promotion uniforme (logo, format, lisibilité mobile)
Une production calibrée pour 12 mois
En résumé :
12 mois
12 kits média
12 éditions du Mensuel
360 visuels déclinables
1 seul modèle source optimisé
Et 0 casse-tête.
Project 12 2025 Tags
The topics and themes are relevant to creators and users of digital tools and corporate websites, as well as entrepreneurs, self-employed individuals, and freelancers in the communications, media, and marketing fields who use digital technology and all related management tools to earn a living.
Project 12 continues to play a central role in W+M's identity. It serves as a canvas, a guide, and a visual platform for the magazine, products, and all our communication tools.
One mockup = one editorial vision
In addition to the visuals, Projet 12 2025 allowed us to create editorial mockups for each month, incorporating:
Editorial line tags
A contextual banner
A cover image with visual + color + keyword
A uniform promotional approach (logo, format, mobile readability)
A production calibrated for 12 months
In summary:
12 months
12 media kits
12 editions of the Monthly
360 customizable visuals
1 single optimized source template
And zero headaches.
JULY 25
Subscription and Mailing - Monthly Ticket - July 2025
Newsletters, pro email addresses, member emails and client engagement strategies – build communication that truly reflects your brand in 2025.
MusicScore: My Sharona - The Knack.
July's articles and reports on subscriptions and newsletters:
AUGUST 25
The Branding - Monthly Ticket - August 2025
With logo creation apps that provide mass-produced templates, the ease of inappropriate and spontaneous image and brand changes can disrupt revenue. To explain and remedy these image creation programs that distort and pixelate when published, an expert report is required.
MusicScore: Out Of Control by The Chemical Brothers.
The sweetness of August brandings:
Project 12, for agencies and partners
All Project 12 images are also used to promote advertising spaces in the Monthly Ticket and on our platforms.
They are used in sales materials, in the media store, in press releases, and on W+M's social media channels.
Does a client want to buy an insert in the September issue of the Mag? Another wants to reserve the November issue of to discuss analytics? Finally, do you need to display a partner logo on the December banner and produce a sales document? It's possible, and everything is ready. Media kits and documents are quickly sent, with a custom design added in just a few minutes.
SEPTEMBER 25
Annual Promo Planning - Monthly Ticket - September 2025
Back to school’s reminds us of our promo duties. What if for once we start everything in advance now for next year? Perhaps even plan a work organization, reusable image and text models and thus make your task easier from year to year, by continually improving processes!
MusicScore: ?
Read the Monthly Ticket on September 1st, 2025
A little preview of the September magazine:
OCTOBER 25
Blog and Web Content - Monthly Ticket - October 2025
There are several ways to retain visitors' attention when trying to increase their reading time on our websites. Publishing articles and entertaining content can help, as long as it's relevant to your audience.
MusicScore: ?
Read the Monthly Ticket on October 1st, 2025
Pubs + Partnership of the W+M Magazine
Starting at $150,00.
October mixes SEO techniques and Halloween colors:
NOVEMBER 25
Virtual Invoicing - Monthly Ticket - November 2025
It's interesting to hear coworkers close their accounts and bookkeeping on the last business day of the month at 5 p.m. Is completely virtual accounting really that easy to use? How can it all be implemented?
MusicScore: ?
Read the Monthly Ticket on November 1st, 2025
Explore our range of digital marketing tools and resources designed to propel your business forward.
Annual Reach of 225,000 marketers!
A display service that drives results!
Improve your online visibility
Optimize your marketing campaigns
Access exclusive resources
November always needs color!
DECEMBER 25
Countdowns and Recap - Monthly Ticket - December 2025
Year-end music countdowns and recaps from popular TV channels are popular with the public. The Monthly Year-End will be no exception!
MusicScore: ?
Read the Monthly Ticket on December 1st, 2025
Get to know more about the W+M Medias
Policies and Terms of purchase
Become a Partner! Details and Media Kit
Special 3-reports pack available to reach a specific audience. It’s W+M Pub!
The December magazine promises sparkle against a nighttime backdrop!
Conclusion
Project 12 continues to evolve month after month, like a visual exploration journal.
Establishing a visual production process for a monthly magazine and its advertisements and promotions is a great advantage. It's crucial to organize basic templates for each campaign, column, or article and find ways to improve efficiency as we work on our campaigns. This way, by the end of the first year, when it's time to produce the second set of visuals for the following year, production time will have been cut by more than half by using the same templates, and so on.
Is it really necessary to change the look and create new templates every year? If we study the major newspapers and popular magazines, radical changes in the look and style of visuals or layouts occur within periods of 5 to 8 years. Readers tend to appreciate continuity and longevity in the looks and web designs of their favorite daily reads.
Thank you for your time reading and please leave me a note for your creative contracting needs!
Jeff Maheux, prod and writing for W+M.
#Web + #Marketing = #Quebec, #Canada.
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