Webmaster Column - Office News - No 2: Website Statistics
The Webmaster Serie
So, what happened in the ServicesW+M office lately? Well, studying the 2023 visit statistics from this website revealed an important detail: 3 out of five readers of these blog’s articles are girls! Yes guys, for the first time since 2018 on this digital marketing blog, the girls stepped up! Here is the webmaster column of the month: The Websites Statistics.
The webmaster column on the use of websites on a daily basis, Office News, presents: 2024-02, the statistics of websites.
Website Statistics
Hello
While it's important to check website statistics on a daily basis, I think we all need to plan a monthly, and an annual period in our schedule to study the statistics of visitors.
In addition, when we are in the process of launching a business, it is difficult to collect tangible data on external visits that do not result in a sale. This knowledge of knowing the behavior of our visitors on our website also guides our corporate communications and marketing actions. Web statistics, as well as social ones, will be good assets for all projects, especially at launch.
General visitor statistics
Let's look at what a normal Content Management Software (CMS), or a site with manageable hosting via an editing system like Wordpress, for example, can tell us. Note that these statistics parameters come from an editing system with a normal business hosting package, without extras, i.e. the most basic, in order to consult basic information and statistics. More advantageous and more expensive packages will give us much more information.
Website statistics images for the year 2023, available in the statistics section of each website CMS.
The first insights from your social campaigns
As you can see, the statistics demonstrate basic information about the visits, places of origin, gender and age categories, and other general information to know.
What for? Social managers are very well aware of the next point. Because this basic information from our visitors will be the data from our first targeted ads on social media, in order to determine your audiences. There you go!
Communication that goes a long way
Moreover, in our teams, we make sure that we always have good communication between the webmaster, the social manager and the marketing and communications departments, which will often be tasks performed by the same person during the launch of a business.
Thus, our preparations of materials and visuals will be easy to coordinate, in addition to having a homogeneous style. Yes, many of the tasks of these departments can arise from the same communication. In this way, we avoid duplication of tasks for each department. Effective general communication will include all the required details and information from each department. I call it my action plan and I see it as the basis for communicating a campaign, so everyone internally refers to it. Over time, each individual develops his or her working method based on this communication and the speed of execution increases. After a few months, you'll be surprised at the results a small, well-organized team can achieve! Shared documents and a task management system will be good tools to use as we grow our teams.
Monthly Partner Advertising
Hello Marketers,
Find this Pink Guy in the head picture of this article.
Yep! Look carefully to find all Color Fruit Family members in the Office News Chronicles.
Conclusion
Do you know what I add to my statistics tables? The reach of website publications, social media posts, paid advertisements and all other measurable communication actions (number of email list subscriptions, shares and publications by partners, and many others). This will be a future topic in the Monthly Ticket of May.
We'll talk again in the next column.
Jeff
Cr Images: W+M Services
Music Theme: Florinda by JM Musique
Production: W+M Services
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Here is the list of all the tags from the English version of the Marketing Blog:
Websites - creation, management and design
I edit the content of existing sites via CMS in addition to creating sites with WordPress and Squarespace. I have been producing website content as a webmaster since 1998.
I help companies get their first website up and I improve the performance of existing sites.
Yes, I'm Mr. Analytics and my reaction time to new digital marketing is daily, which allows my clients to have optional and trend-cutting tools.
Although I know programming for website building, I delegate programming tasks to a senior level by intermediary internal department to ensure a better price for my clients.
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