A practical column for startups and entrepreneurs on how to build an effective annual marketing strategy: goals, planning pillars, consistency, and mistakes to avoid in 2026.

Learn how to structure, write, and design a professional white paper that highlights your expertise and supports your business growth.

Discover why video is essential for modern businesses and how to plan, script, and optimize impactful corporate videos for your audience.

Learn how to build a clear social media strategy, plan your content, and boost engagement with best practices for modern corporate communication.

Learn how to organize your editorial workflow with a clear article production board to improve consistency, planning, and content quality.

Discover the core content elements your website must include to strengthen credibility, improve user experience, and support your SEO strategy.

Discover how to create structured, personalized, and high-impact member emails that strengthen engagement and build a loyal community.

Discover how to plan and allocate your promotion budget strategically to maximize impact, avoid overspending, and support your business goals.

Discover a simple and strategic approach to using social media content to promote your expertise, reach the right audiences, and grow your business — even on a $0 budget.

Discover how to structure, present, and maintain an impeccable business website with clear information, strong SEO, and stable navigation designed for both new and returning visitors.

Learn the legal rules that govern social media ads: pricing display, prohibited claims, misleading visuals, and essential business information to publish on digital platforms.

Discover how to structure, adapt, and optimize your digital communication across websites, blogs, and social media, ensuring clarity, performance, and a strong user experience.

Discover how to strategically announce your company anniversary, strengthen brand visibility, prepare internal and external communications, and create memorable celebratory moments.

Discover how to plan and structure your promotional web pages, create high-impact splash pages, index them properly, and integrate effective digital marketing techniques.

Learn how to analyze your startup’s first-year performance, review communication efforts, evaluate web statistics, optimize actions, and refine your business strategy.

Google Business is now the new-generation business directory for entrepreneurs. This column explains how to set up your profile, optimize your visibility, and manage local customers effectively.

Corporate communications require structure to avoid last-minute rush and production errors. This column explains how to plan annual publications, visuals, and campaigns efficiently.

A first business press release requires clarity, structure, and strategic distribution. This column explains how to write professional announcements and share them effectively across media channels.

Meta’s business tools offer powerful features for promoting services, publishing content, and tracking performance. This column explains how to set up your Facebook and Instagram business pages efficiently.

Your most popular articles can stay active all year with strategic updates, rebranding, and targeted repromotion. This column explains how to refresh content effectively and boost long-term SEO.